Business
Folgers takes on its bad reputation with unapologetic new advertising campaign
The JM Smucker Co launches a bold, in-your-face advertising campaign to reintroduce the 170-year-old brand.
Finlays and Firmenich join forces
Finlays and Firmenich, the world’s largest privately-owned fragrance & taste company, have entered an agreement giving Firmenich full sales rights to Finlays’ European tea and coffee extracts portfolio in Europe.
FNC receives Authorized Economic Operator accreditation
FNC, the first large coffee exporter in Colombia, is accredited as Authorized Economic Operator.
Morettino tests coffee growing in Sicily
The pandemic has propelled Morettino entrepreneurs to develop two innovative projects: the first is a Coffee Lab and micro roastery, the second an experimental coffee plantation in Sicily, writes Dominique Huret.
HotTea Mama partners with GenM to better support women
HotTea Mama has joined forces with GenM, the menopause partner for brands, promising to better serve the UK’s 15.5 million perimenopausal and menopausal women.
SCA announces registration openings for Specialty Coffee Expo and Re:co events in Boston
The Specialty Coffee Association has announced that registration is now open for its in-person Re:co Symposium and 2022 Specialty Coffee Expo, both taking place in April 2022 in Boston, MA, USA.
Clipper Teas calls consumers to ‘Make it Better’ in new campaign
Clipper Teas launches its new integrated marketing campaign which will see it invite consumers to ‘Make it Better’ and not settle – especially when it comes to tea.
OpenSC harnesses technology brings new levels of transparency to coffee supply chain
Social impact start-up, OpenSC, has revealed a technology-based collaboration that brings new levels of transparency to the Nespresso Reviving Origins organic coffee, KAHAWA ya CONGO.
Brands must resonate with consumers and adhere to their values
The new year may be the time when individuals make resolutions, but it is also the ‘season’ when a plethora of predicted trends for the year are revealed.
Sensory Summit postponed until May 2022
The SCA and UC Davis have postponed the Sensory Summit from February until May.
SCA announces Coffee Retail Summit 2022
The Specialty Coffee Association is announcing the Coffee Retail Summit 2022; the third free-to-attend virtual event for coffee retail businesses.
Numi Organic Tea selected as exclusive tea partner of WeWork
Numi Tea to provide WeWork members access to Climate Neutral, ethically sourced teas in select locations throughout the United States and Canada.
Cup of Excellence & Alliance for Coffee Excellence team up with Comandante
The partnership with Germany-based Comandante will extend to CoE competition equipment, farmer rewards, product collaborations, ACE membership benefits, and Sensory Education Training.
Coffee prices reach multi-year high hitting 200 US cents/lb mark
The ICO reported that in December 2021 coffee prices broke through the 200 US cents/lb mark in a decade long high.