UK

 

Green tea is gaining ground in Europe

After centuries of black tea as the exclusive cup in Europe, a skillful marketing of green teas started in the 1990s, based on a health benefits strategy initiated by multinational tea majors in the mainstream market, together with a novelty origin approach launched by China in the premium segment.

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A coffee break from the pandemic

For many of us, coffee is part of our daily routine, but the Covid-19 pandemic drastically altered our relationship with our local coffee shop and played its part in the growing popularity of specialty coffee at home.

Tea & Coffee Trade Journal