Clipper Teas launches first TV ad campaign
Image courtesy of Clipper Teas
Clipper Teas, a leading UK-based organic black tea brand, debuted first ever TV advert on 5 September, championing its ‘Make it Better’ positioning.
The campaign will premiere on ITV and Channel 4 and run throughout the London region between 5 – 30 September via hyper-targeted TV and video on demand, airing to over 2.1 million viewers.
Created by Pablo, the 20 second advert tells the story of Clipper as a renowned sustainable tea pioneer, showcasing its blend of natural and fair teas, which have received over 68 Great Taste Awards in the last five years. The production blends illustration with kinetic text, calling on Britain’s tea drinkers to make tea the best way, with the finest organic and 100% natural ingredients, brewed in an unbleached, plastic-free tea bag. Watch the ad via YouTube here.
The launch will be supported by PR, social media, and paid media promotion across the four-week period.
Earlier this year, Clipper rolled out its ‘Make it Better’ marketing drive, challenging consumers not to settle when it comes to their favourite daily brew.
“At Clipper Teas, creating great tasting, responsibly made tea is at the heart of everything we do. Through our new TV advert, we’re bringing to life everything our brand stands for in a joyfully vibrant way,” Bryan Martins, Clipper Teas marketing & category director at parent company, Ecotone UK, said, adding, “the illustrated art direction puts our award-winning, quality blends and unrivalled flavour, centre stage. It’s the perfect crescendo to our Make it Better campaign this year.”
Clipper’s campaign media was planned and bought by Wavemaker Select, with social run by Finn, and PR & Influencer marketing handled by Highlight PR.
Clipper Teas is one of the fastest growing tea brands in the UK tea market, now growing at 20% in a previously declining category.