CEMS and teapasar to host “one-of-its-kind” virtual tea & coffee trade show

Regional expo and conference organiser, Conference & Exhibition Management Services (CEMS) and teapasar, the first global tea marketplace, have joined forces to launch the Future Tea & Coffee Summit and Expo 2020.

The inaugural edition of the virtual show will be held from 24 – 26 June 2020, with a second edition in November this year. The two organisations have a combined track record of over 20,000 visitors, 7,000 trade visitors, 220 exhibitors from 30 countries and $30m in sales for the tea and coffee shows presented by them in 2019. These include Café Asia and the Singapore Tea Festival.

“Designed to anticipate and meet future challenges and created with the objective to present an enhanced and transformed trade show integrating new digital experiences built to circumvent potential disruptions and embrace new paradigms in the food supply chain systems, Future Tea & Coffee Summit and Expo 2020 is a powerful new platform that will enable its exhibitors and trade buyers to match, source and sell better, without the physical limitations of borders. This is especially important and relevant as the advent of Covid-19 has forced many companies and entire industries, to rethink and transform their global supply chain model. It has also exposed the vulnerability of the supply chain of many organisations,” said Edward Liu, group managing director, CEMS.

The virtual event is ‘powered’ by ProfilePrint, which is a Food Ingredient Analysis SaaS (Software-as-a-solution) platform based on ProfilePrint’s patented non-destructive AI food fingerprinting technology, allowing rapid authentication and characteristics prediction such as taste profiles.

Alan Lai, founder and executive director of ProfilePrint, expanded on the description of this new technology and its role within the Future Tea & Coffee Summit and Expo 2020: “ProfilePrint [is] a digital food standard based on rapid and non-destructive fingerprinting technology which was created to enable buyers and sellers to ascertain grade and quality without the need for physical samples, thus facilitating transactions with trust and arming the show with the ability to respond to the absence of taste and touch, a disadvantage yet to be overcome by most virtual expositions.”

Visitors to Future Tea & Coffee Summit and Expo 2020 will be able to meet a specially curated group of sellers from potential food supply chains; be invited to webinars from industry leaders and will also have the chance to participate in discussions centred around new technologies and innovative solutions for the tea and coffee industry.

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