Clipper Tea continues US expansion with new flavours & increased distribution
Image: Clipper
Clipper Tea, the British-based Certified B-Corp tea company committed to making natural and fair tea, is continuing its growth in the US in 2024 with two new takes on trending flavours: Organic Spicy Chai Herbal Tea and Organic Mint Herbal Tea. Additionally, Clipper Tea’s brick-and-mortar retail distribution will increase this year to bring its naturally delicious flavours to both new and existing tea drinkers across the US.
US shoppers can find Clipper Tea for purchase in retailers across the U.S.country and on Amazon. Now, in addition to existing retail partners including Giant Food Stores, Lowes Foods and Town & Country Markets, Clipper Tea will bring its ‘good’ tea to shoppers at National Co+op Grocers, MOM’s Organic Market and Dave’s Fresh Marketplace this year, with more doors expected to be added.
“Clipper Tea has been committed to making not just tea, but ‘good’ tea for 40 years. Tea that is good for people and good for our planet – 100% natural with nothing artificial,” said Ben Dell, head of international markets. “We’re thrilled to roll out two new delectable flavours meeting consumer needs for bold, natural varieties that are masterfully blended and sourced in harmony with nature, including Organic Mint and Organic Spicy Chai.”
As of January 2024, the US tea market is a USD $1.9 billion industry. Premium tea accounts for 66% of total tea sales in the US and continues to drive category growth, according to research conducted by Circana on behalf of Clipper Tea. Organic tea accounts for 22% of sales in the US, which has also seen significant growth year over year while non-organic tea sales decline. Millennial shoppers, specifically, show a preference for organic teas, accounting for 28% of total organic tea sales.
Clipper Tea’s commitment to providing tea that is natural, fair and delicious, uniquely positions the company to meet US consumers where they are across all tea segments with organic premium teas that have a joyful brand personality, are sourced ethically and feature bold, 100% natural flavours.
Fortune Business Insights data demonstrates consumers are increasingly drawn to unique blends, and the demand for decaf teas is projected to increase at an 11.1% CAGR between now and 2030 as well. Both of Clipper Tea’s new flavours meet these consumer trends as natural, delicious and caffeine-free blends.
While chai teas often contain caffeinated black tea, Clipper Tea’s Organic Spicy Chai Herbal Tea packs a powerful, flavourful punch infused with a delightful and warming blend of cinnamon, fennel seeds and black pepper that is naturally free of caffeine.
The new revitalising Organic Mint Herbal Tea is also naturally caffeine free and meets an increased consumer demand for non-caffeinated, herbal tea, a market projected to grow at a 7.2% CAGR from 2023-2032 according to market.us.
Like all Clipper Tea varieties, the new flavours are meticulously crafted by Clipper Tea’s “tea guys”, Dan and James, who work tirelessly and travel the world to source from premium organic and Fairtrade gardens that support biodiversity, hand-selecting and blending top-tier herbs in Dorset, England, to create unique, natural teas that taste the best and capture the power of nature.
Clipper’s Organic Spicy Chai Herbal Tea and Organic Mint Herbal Tea have a MSRP of USD $6.99 per box, which comes with 20 servings of tea.
