Tea sustainability perspectives & human welfare

T&CTJ, collaborating with Firsd Tea, created what we believe is the ‘first of its kind’ tea survey to gauge sustainability perceptions of the tea industry among business leaders in tea, coffee and related industries. This article is the second in a three-part series that outlines some of the initial findings from the survey.

Green tea is gaining ground in Europe

After centuries of black tea as the exclusive cup in Europe, a skillful marketing of green teas started in the 1990s, based on a health benefits strategy initiated by multinational tea majors in the mainstream market, together with a novelty origin approach launched by China in the premium segment.


Tea & Coffee Trade Journal