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Southeast Asia Coffee Markets Continue Unprecedented Surge

The rise of emerging markets across Southeast Asia for more than two decades has brought about a stunning rise in coffee consumption to the region’s already fast-expanding economies. From the biggest players in the traditional markets like the Philippines and Japan, to new giants such as China, South Korea, Indonesia and Vietnam, this is a welcome development for the coffee market and analysts expect the Asia coffee boom to set new records for world growth in coming years.

ASEAN Coffee Consumption and Competitive Landscape

The Asia Pacific market is expected to continue to experience dramatic coffee growth in the coming years. However, local brands–and mixes–dominate, so international players looking to enter the ASEAN market must ensure their brands “feel local” and cater to local tastes.

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