Ally Coffee to open an office in Australia & expand operations in Oceania & Asia
Image courtesy of Ally Coffee
Ally Coffee is opening a new office in Melbourne, Australia, to connect more closely with the markets within Oceania & Asia. Green coffees available for spot purchases will be warehoused in Australia, New Zealand, and Singapore. This expansion adds to Ally Coffee’s global sales network and logistics operations with coffees already warehoused in Canada, Germany, the United Arab Emirates, the United Kingdom, and the United States. Scouting for the new office location is currently underway with plans to include sales, customer service, logistics, and quality control support for the region.
“We always wanted to reach the Oceania market and had plans to go there in 2020, but because of Covid we had to put the idea on hold. We always saw this market as a place we wanted to go to and are looking forward to the opportunity this represents,” said Ricardo Pereira, Ally Coffee’s COO.
Tercio Borba will head up the new Melbourne office as Ally Coffee’s sales manager for Oceania & Asia based on his extensive experience in coffee and hands-on work within this market. Tercio has developed roaster relationships within this area for over a decade by importing Brazilian coffee. “Working in the coffee industry for 15 years, I had the opportunity to meet Ricardo and some of Ally’s team members around the world and have a profound respect for the company’s values and vision. Now becoming a part of this exciting business brings a great sense of responsibility and drive to develop the industry even further,” said Tercio.
Initially, roasters in Oceania & Asia can expect coffees from Brazil to arrive in November 2022 including Ally Coffee’s Paubrasil Core Coffee and several microlots representing different growing regions. Coffees from Colombia, Ethiopia, and Central America will soon follow, as the region will have access to Ally Coffee’s full range of importing services and green coffee portfolio spanning several origins.
In addition, Ally Coffee will be exhibiting at the Melbourne International Coffee Expo (MICE) from 27-30 September at Booth 253. Attendees will have the opportunity to meet the Ally team and taste a wide range of coffees from Ally Coffee, including several lots destined for spot position in the region.
For roasters located in Oceania & Asia interested in working with Ally Coffee and learning more about their services and offerings, please visit allycoffee.com/contact-us.
