ITO EN Expands New Matcha LOVE Tea Bag Flavours

ITO EN North America Inc, the Brooklyn, New York-based green tea company introduced three new flavours to their premium matcha LOVE tea bag line during the Fancy Food Show in New York earlier this month. Bringing the total to six flavours in single serve packets, the matcha LOVE products can be enjoyed in both hot or cold.

The new matcha LOVE tea bag flavours are Turmeric + Yuzu, Blueberry + Lavender and Peach + Cinnamon, joining the existing flavours of Lemon Verbena + Peppermint, Apple + Ginger and Traditional. Each box contains 10 premium tea bags. The blends are all made with matcha, ground tea leaves and loose-leaf tea.

The Matcha LOVE line features 100% Japanese matcha products and includes ready-to-drink teas, ceremonial and culinary matcha powders, offering convenient easy to prepare matcha drinks. The matcha powder, made from whole leaf green tea can be enjoyed anywhere, anytime without the fuss of a traditional preparation. In travel or at home, steeped, poured or shaken- the matcha LOVE teas are ideal for the modern and active lifestyle.

“We wanted to offer easy options for consumers to enjoy delicious matcha that can easily be integrated into their busy lifestyle” says Rona Tison, executive vice president of corporate relations for ITO EN North America. “Our Matcha LOVE takes the stress out of preparation, which helps [tea drinkers] to stay grounded with a sense of calm and clarity.”

Matcha LOVE, is the creation of ITO EN North America, a line of green tea powders and beverages made from vibrant and flavorful whole-leaf Japanese green tea. A modern take on an ancient ritual, matcha LOVE products deliver a balanced flow of clean energy without the crash to help you stay grounded and present with a sense of clarity and mindfulness. The Matcha LOVE line includes ceremonial and culinary powders, ready-to-drink matcha shots and iced teas, all products harness the nutrient-dense and full vitality of the entire green tea leaf. Matcha is naturally abundant in antioxidants, free-radical fighting catechins, amino acids and vitamins A and C. Matcha LOVE products are available at natural food stores and specialty supermarkets nationwide and at ITO EN brand retail stores and online at and

ITO EN North America Inc, a subsidiary of ITO EN Ltd, based in Tokyo, Japan, is a green tea beverage company dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known for its TEAS’ TEA, Oi Ocha, ITO EN Shots and matcha LOVE brands.

To learn more about ITO EN, visit

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