Japan

 

Buds to bolster the demand for flavoured tea 

Sales of flavoured teas – both Camellia sinensis and botanical/herbal-based – are booming as the variety of offerings seems endless, which caters to consumers ever-changing palates. Couple that with the numerous functional, health, medical benefits, and the result is a category with continued strong global growth potential. By Divakar Kolhe 

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Green tea makes global share gains

The global green tea market continues to trend in a positive direction, with signs of further development. The evidence supporting green tea’s improved status can be seen in areas of production, exports, and consumption in major domestic markets. By Jason Walker

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Small but mighty: it is time to connect with Generation Alpha

They may still be young, and most of their purchases are still being made by their parents, but Generation Alpha already has a powerful voice, and these ‘new’ consumers, who are the most racially and ethnically diverse group to date, are intent on being heard when it comes to what they like and dislike, what they believe in, and what products and brands align with their values.

Tea & Coffee Trade Journal