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ITO EN Expands New Matcha LOVE Tea Bag Flavours

ITO EN North America Inc, the Brooklyn, New York-based green tea company introduced three new flavours to their premium matcha LOVE tea bag line during the Fancy Food Show in New York earlier this month.

Keeping Pace with the Changing US Tea Market

The tea market in the United States is a perplexing one. Tea consumers are developing more sophisticated palates and desiring single origin teas and premium teas, and teas with exotic flavours or infusions.

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