Aduna Launches African Super-Teas

Africa-inspired health food brand Aduna has launched a range of African Super-Teas.

Aduna Super-Teas, organic infusions powered by nutrient-rich African superfoods, have been specially crafted using high quality active botanical ingredients to bring out your natural vitality. Made with whole pieces of fruit, herbs, leaves, flowers and spices, Aduna Super-Teas are available in five new flavours, each with its own unique character, benefit, taste profile and aroma:

•VITALITY: Lemon, Ginger & BAOBAB: A revitalising, light and refreshing infusion combining zesty lemons with an invigorating kick of ginger – powered by nutrient-rich African baobab fruit;
•RELAX: Cinnamon-Spiced CACAO: A luxurious dark chocolate aroma leads you to a light, cocoa-flavoured tea enriched with warming spices & boosted with restorative cacao, helping promote a sense of calm;
•CLEANSE: Mint, Nettle & MORINGA: A natural digestif with a lively, clean green flavour combining earthy undernotes and a cooling fresh mint finish – super-charged with nutrient-rich moringa leaves;
•DETOX: Green Tea & TURMERIC: A bright, earthy green tea balanced with warming turmeric, a pep of citrus and a twist of pepper; this purifying blend is rich in taste and character; and
•RADIANCE: Rosehip, Aloe Vera & HIBISCUS: full bodied, fruity and floral with berry notes, this perfectly balanced infusion is a powerhouse of antioxidant-rich botanicals, giving you a glowing complexion.

The infusions have been created to be equally as delicious served hot or iced, making them ideal all year round.

“We have developed our African Super-Teas in response to consumer demand for more excitement, innovation and functionality in the fast-growing fruit and herbal category,” says Andrew Hunt, co-founder and CEO of Aduna. As well as tapping into the trends for superfoods, ethical consumerism and premiumisation; our range features some truly unique new flavours, helping drive category and margin growth for retailers.”

Aduna’s specialty organic blends are served in tea pyramids enabling superior brewing power and flavour. The blends are visible through a window allowing consumers to see the quality, texture and colour of the ingredients.

Aduna’s range of African superfood powders and superfood energy bars are sold in 2,000 stores in 18 countries. In the UK, the company supplies over 1,000 retailers including Holland & Barrett, Ocado, Whole Foods and Planet Organic. African Super-Teas, began shipping this week, and will be available to buy its current retailers including Whole Foods Market and As Nature Intended in the UK from September. They have an MSRP: £4.99 for 15 tea pyramids.

Aduna is an independently owned social enterprise, which means it is driven by purpose as well as profit. It sources its ingredients wherever possible from small-scale producers in Africa. It has its own supply chain for baobab fruit in Upper East Ghana, through which it has created sustainable incomes for over 850 women producers, enabling them to provide basic needs for their families. As such, every bar helps create sustainable incomes for rural African households.

For more information, visit:

Related content

Leave a reply

Tea & Coffee Trade Journal