Spacegoods takes on Britain’s £6.1 billion coffee-to-go market
Credit: Spacegoods
Spacegoods, has announced the launch of its first-ever ready to drink can; the next, and highly-anticipated, evolution of its bestselling mushroom-adaptogen coffee blend, Rainbow Dust.
Available from Tuesday 16 June, the launch sees the brand enter the UK’s rapidly growing ready-to-drink coffee category, bringing its signature blend of mushrooms, adaptogens and coffee extract into a convenient grab-and-go format.
Coffee is one of Britain’s most established daily rituals. Around 98 million cups are consumed across the UK every day, while the coffee-to-go market is now worth more than £6.1 billion annually. Yet as consumers become increasingly conscious of how caffeine impacts focus, energy and wellbeing, expectations of what a daily coffee can deliver are changing.
Spacegoods has built its reputation by challenging the idea that coffee should come with inevitable jitters, crashes and energy slumps. Instead, Rainbow Dust combines coffee extract with a carefully selected blend of functional ingredients, including lion’s mane, ashwagandha, chaga, and maca Root, designed to support sustained energy, focus and everyday performance.
Now, for the first time, that formula is available in a ready-to-drink can. The launch comes as demand for functional beverages continues to accelerate. According to Ocado, sales of functional drinks increased by 54% year-on-year, while younger consumers increasingly seek products that combine convenience with wellbeing benefits.
Matthew Kelly, founder of Spacegoods said: “I started Spacegoods because I was done with what coffee was doing to my mind and body. Now it’s in a can, in a range of flavours, and you can take it anywhere. This is the version of coffee I always wished existed.”
Every can is packed with five active ingredients: lion’s mane, ashwagandha, maca root, coffee extract and all products are vegan.
Launching in two flavours, coffee and coffee caramel, Spacegoods Oat mushroom latte launches tuesday 16 June at spacegoods.com.
