functional tea
Traditional Medicinals enters collaboration with Dave Matthews and REVERB
Traditional Medicinals, a botanical wellness company has announced a partnership with Dave Matthews Band through sponsorship of REVERB’s Eco-Village during the band’s US summer concert tour.
Grace Farms introduces a line of wellness teas
Grace Farms, a certified B Corp non-for-profit organisation that ethically and sustainably sources tea blends and coffees, exclusively from women-led co-ops from around the world, has launched an assortment of wellness teas.
Green tea is gaining ground in Europe
After centuries of black tea as the exclusive cup in Europe, a skillful marketing of green teas started in the 1990s, based on a health benefits strategy initiated by multinational tea majors in the mainstream market, together with a novelty origin approach launched by China in the premium segment.
The pandemic spurs an ever-increasing demand for wellness teas
As consumers actively seek food and beverages that support their physical and mental wellbeing, from boosting immune systems, enhancing moods, sustaining energy, and reducing stress, the functional/wellness category will continue to experience strong growth. For the tea industry, this is an opportune moment on which to capitalise.
HotTea Mama partners with GenM to better support women
HotTea Mama has joined forces with GenM, the menopause partner for brands, promising to better serve the UK’s 15.5 million perimenopausal and menopausal women.
Numi Organic Tea launches Stay Healthy line of functional herbal teas
Numi’s new line features whole-plant efficacious herbs to support physical, emotional and mental health.
The Republic of Tea wins two sofi Gold Awards
The Republic of Tea, leading US purveyor of premium teas and herbs, has received two 2020 sofi Gold Awards by the Specialty Food Association.