functional tea

Traditional Medicinals enters collaboration with Dave Matthews and REVERB

Traditional Medicinals, a botanical wellness company has announced a partnership with Dave Matthews Band through sponsorship of REVERB’s Eco-Village during the band’s US summer concert tour.

Business, Health, Product news

Grace Farms introduces a line of wellness teas

Grace Farms, a certified B Corp non-for-profit organisation that ethically and sustainably sources tea blends and coffees, exclusively from women-led co-ops from around the world, has launched an assortment of wellness teas.

Green tea is gaining ground in Europe

After centuries of black tea as the exclusive cup in Europe, a skillful marketing of green teas started in the 1990s, based on a health benefits strategy initiated by multinational tea majors in the mainstream market, together with a novelty origin approach launched by China in the premium segment.

Business, Origins

The pandemic spurs an ever-increasing demand for wellness teas

As consumers actively seek food and beverages that support their physical and mental wellbeing, from boosting immune systems, enhancing moods, sustaining energy, and reducing stress, the functional/wellness category will continue to experience strong growth. For the tea industry, this is an opportune moment on which to capitalise.

Business, Health

HotTea Mama partners with GenM to better support women

HotTea Mama has joined forces with GenM, the menopause partner for brands, promising to better serve the UK’s 15.5 million perimenopausal and menopausal women.

Numi Organic Tea launches Stay Healthy line of functional herbal teas

Numi’s new line features whole-plant efficacious herbs to support physical, emotional and mental health.

The Republic of Tea wins two sofi Gold Awards

The Republic of Tea, leading US purveyor of premium teas and herbs, has received two 2020 sofi Gold Awards by the Specialty Food Association.

Business, Product news

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