Vietnam

 

Green tea makes global share gains

The global green tea market continues to trend in a positive direction, with signs of further development. The evidence supporting green tea’s improved status can be seen in areas of production, exports, and consumption in major domestic markets. By Jason Walker

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Green tea is gaining ground in Europe

After centuries of black tea as the exclusive cup in Europe, a skillful marketing of green teas started in the 1990s, based on a health benefits strategy initiated by multinational tea majors in the mainstream market, together with a novelty origin approach launched by China in the premium segment.

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Tea & Coffee Trade Journal