Vietnam

 

Green tea is gaining ground in Europe

After centuries of black tea as the exclusive cup in Europe, a skillful marketing of green teas started in the 1990s, based on a health benefits strategy initiated by multinational tea majors in the mainstream market, together with a novelty origin approach launched by China in the premium segment.

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Coffee prices rise but fall towards end of March

According to the ICO’s latest report, coffee prices rose slightly – up 0.8% – in March versus February, confirming an upward trend over the last five months, representing the highest monthly average since coffee year 2017-18.

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Tea & Coffee Trade Journal