Vanessa Facenda

 

Specialty Coffee is Resilient

The 2023 SCA Expo kicks off tonight with a welcome reception and runs through April 23rd (the show floor opens on the 21st). The annual event – the biggest specialty coffee show in the world – is ‘Disneyland’ for specialty coffee enthusiasts, connoisseurs and professionals, focusing on espresso, espresso-blended beverages, specialty ‘graded’ coffee, cold brew and nitro cold brew.

What brands can learn from Super Bowl ads

The Super Bowl is one of the most watched events of the year in the United States but it is also airs globally, and as such, many brands use the platform to highlight their products to the enormous audience.

Tea & Coffee Trade Journal