National Coffee Association (NCA)

 

2021’s best coffee cities in America

Just in time for National Coffee Day (US) – 29 September – the personal-finance website WalletHub released its report on 2021’s Best Coffee Cities in America, and some cities that make the list are surprising.

NCA moves 2022 convention online

Following discussions with its members, staff, past attendees, and other stakeholders, the National Coffee Association has made the decision to make its 2022 Convention virtual for the second year in a row.

The digital Tea & Coffee World Cup is fast approaching

I cannot believe that it is already August, but it is, which means that Tea & Coffee World Cup is only weeks away! Our first virtual conference debuts 8 September but registrants will have one month following the launch to view all the presentations. The digital Tea & Coffee World Cup (TCWC) will be a combination of lectures and skill-building classes, as well as a virtual exhibition hall.

Coffee as a conversation starter

Dolly Parton echoed the sentiment of millions of coffee drinkers when she referred to coffee as a “cup of ambition” in her classic song, 9 to 5. And for many consumers, coffee is just that — a caffeine “kick” or “fix” that they use to start their days or when they need a “pick me up.”

Fighting back for the benefit of coffee

The National Coffee Association kicked off its annual convention in virtual form this week (3-5 March), and there has been a strong focus the first two days on highlighting coffee’s health benefits and fighting back against misinformation and sensationalized stories to “grab eyeballs.”

A virtual reality

Many of the spring and early summer events that were postponed until fall 2020 are being cancelled. As a result, we are seeing an unprecedented number of virtual “summits,” “forums” and “conferences” or “digital events” — the same idea, just different names…

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Tea & Coffee Trade Journal