Tea enthusiasts, can you ever imagine walking into your favourite tea shop and purchasing a “Single Origin Tea from Oregon” or a “Single Estate Tea from California?” At one time, this may have been an utterly nonsensical thought, but apparently, a viable tea-growing industry in the United States is in fact possible.
To celebrate International Tea Day on 21 May, Tea and Herbal Association of Canada (THAC) president, Shabnam Weber, will host a SofaSummit and visit 13 countries and 14 time zones between 9 EST and 7:30 EST.
Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.
Cindi Bigelow, president and CEO of Bigelow Tea, was honoured with the National Workplace Lifetime Achievement Award from Character.org for inspiring people to develop good character and for her company’s sustainability efforts, which help protect the environment.
Although the situation is slowly improving, better engagement is still required to understand women’s needs and ensure they are being given the same opportunities as men and treated fairly within the tea industry. By Anne-Marie Hardie The story of women within the tea industry is a multifaceted one. Pockets of the industry continue to suffer […]