They may still be young, and most of their purchases are still being made by their parents, but Generation Alpha already has a powerful voice, and these ‘new’ consumers, who are the most racially and ethnically diverse group to date, are intent on being heard when it comes to what they like and dislike, what they believe in, and what products and brands align with their values.
Corporate social responsibility (CSR) has long been something brands/companies aspired to, but it was rarely inherent in their mission statements or business practices. Those days are gone as today’s consumers are demanding that companies ‘walk the walk’ and no longer ‘talk the talk’ when it comes to CRS.
Bigelow Tea has announced its newest innovation to the already popular line of immune support teas.
Family owned Bigelow Tea is expanding its Bigelow Botanicals Cold Water Infusion line with its newest peach and lemon addition.
Bigelow Tea’s new Plus Vitamin C teas feature 100% of the recommended daily value of Vitamin C in just one serving.
Bigelow Tea is introducing three new flavours to the expanding line of its Bigelow K-Cup Pods.
In recognition of B Corp Month, Bigelow Tea is encouraging its employees to “B the Change” through a commitment to more sustainable practices at work and at home.
Bigelow Tea, the US specialty tea market leader, recently held a ribbon cutting to officially open its new warehouse location in Orange, Connecticut.
Through a partnership with Fermata Energy, Bigelow Tea is installing a bidirectional charger and demand-charge predictive software at its facility in Louisville, KY.
Tea enthusiasts, can you ever imagine walking into your favourite tea shop and purchasing a “Single Origin Tea from Oregon” or a “Single Estate Tea from California?” At one time, this may have been an utterly nonsensical thought, but apparently, a viable tea-growing industry in the United States is in fact possible.
To celebrate International Tea Day on 21 May, Tea and Herbal Association of Canada (THAC) president, Shabnam Weber, will host a SofaSummit and visit 13 countries and 14 time zones between 9 EST and 7:30 EST.
Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.
Cindi Bigelow, president and CEO of Bigelow Tea, was honoured with the National Workplace Lifetime Achievement Award from Character.org for inspiring people to develop good character and for her company’s sustainability efforts, which help protect the environment.