Bigelow Tea

 

Moving beyond tea’s wellness message

Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.

The need to bring both voices to the table

Although the situation is slowly improving, better engagement is still required to understand women’s needs and ensure they are being given the same opportunities as men and treated fairly within the tea industry. By Anne-Marie Hardie The story of women within the tea industry is a multifaceted one. Pockets of the industry continue to suffer […]

Tea & Coffee Trade Journal