Just Ice Tea expands into the canned RTD format

Image: Eat the Change/Just Ice Tea
Eat the Change has announced its latest addition to the Just Ice Tea line: ready-to-drink iced teas in a can. The new cans were unveiled at the Natural Products Expo West on 13-15 March 2024.
US-based Just Ice Tea is the brainchild of Honest Tea co-founder, Seth Goldman, and celebrity Chef, Spike Mendelsohn, along with Honest Tea co-founder, Barry Nalebuff. The brand was rolled out a few months after Coca-Cola’s May 2022 announcement that it would discontinue Honest Tea later that year. In just one year the brand has become the fastest-growing brand of ready-to-drink tea in the natural channel and received recognition for its commitment to organic, fair-trade, and OU Kosher-certified bottled teas.
The new 12-ounce cans will be available in three varieties: Lemon Tea, Raspberry Tea, and Dragon Green Tea- a play on the popular Honest Tea flavour, Green Dragon Tea. The portable and recyclable aluminium cans will help make the drink accessible to on-the-go consumers. The new flavours are Chef-crafted with organic green or black tea sourced from Cha de Magoma, Mozambique- one of the world’s largest and remote organic tea gardens. Each can is sweetened with agave and is 40 calories per can.
canned drinks iced tea Natural Products Expo West RTD tea
PeopleBarry Nalebuff Seth Goldman Spike Mendelsohn
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