Just Ice Tea expands into the canned RTD format
Image: Eat the Change/Just Ice Tea
Eat the Change has announced its latest addition to the Just Ice Tea line: ready-to-drink iced teas in a can. The new cans were unveiled at the Natural Products Expo West on 13-15 March 2024.
US-based Just Ice Tea is the brainchild of Honest Tea co-founder, Seth Goldman, and celebrity Chef, Spike Mendelsohn, along with Honest Tea co-founder, Barry Nalebuff. The brand was rolled out a few months after Coca-Cola’s May 2022 announcement that it would discontinue Honest Tea later that year. In just one year the brand has become the fastest-growing brand of ready-to-drink tea in the natural channel and received recognition for its commitment to organic, fair-trade, and OU Kosher-certified bottled teas.
The new 12-ounce cans will be available in three varieties: Lemon Tea, Raspberry Tea, and Dragon Green Tea- a play on the popular Honest Tea flavour, Green Dragon Tea. The portable and recyclable aluminium cans will help make the drink accessible to on-the-go consumers. The new flavours are Chef-crafted with organic green or black tea sourced from Cha de Magoma, Mozambique- one of the world’s largest and remote organic tea gardens. Each can is sweetened with agave and is 40 calories per can.
