Trilliant Food & Nutrition expands distribution to the US east coast
Image: Trilliant Food & Nutrition
Trilliant Food & Nutrition, a vertically integrated coffee manufacturer in the US, has announced an expansion of new distribution of its Victor Allen’s Coffee Brand at a US east coast grocery retailer, Food Lion.
Consumers at more than 1,100 Food Lion stores on the east coast can find Victor Allen’s single serve coffee pods in 36 count cartons in the following flavour profiles: Morning Blend, Donut Shop Blend, 100% Colombian and French Roast. New packaging graphics are also being launched on-shelf showcasing the new Victor Allen’s Coffee Brand logo along with a refreshed design focusing on its core brand attributes.
“The Victor Allen’s Coffee Brand is all about providing consumers with access to a great cup of coffee without having to comprise quality for price,” said Tom Lehocky, vice president of sales for Trilliant Food & Nutrition. “By expanding our distribution through a Food Lion partnership, consumers on the east coast will now have access to high quality coffee at a price that won’t break the bank. We are proud to partner with Food Lion and bring their shoppers this offering.”
For more information about the Victor Allen’s Coffee Brand, visit the Victor Allen’s website.
