Remedy multipacks debut into Waitrose
Image: Remedy Drinks UK
Remedy Kombucha’s Wild Berry, Ginger Lemon and Raspberry Lemonade flavours are now available in selected Waitrose stores nationwide in the UK and online at Waitrose.com (4 x 330ml; RRP. £5.50) – the first no-sugar multipack kombucha to be made available within the premium supermarket.
Following recent successful launches into major outlets including Tesco, Sainsbury’s, Starbucks, WHSmith, BP Garages, Wasabi and Fullers Pubs, this new listing signifies the growing demand for kombucha in the UK, with the category growing at 33.3% RSV (retail sales value) year on year and Remedy taking the lead above any other kombucha brand with 77% growth.
The addition of Remedy provides a healthier soft drink option for Waitrose supermarket shoppers, with the kombucha being free from sugar and artificial sweeteners, and also containing live cultures (good bacteria), organic acids and antioxidants that are widely reported to support gut health.
Remedy is the kombucha market leader in the UK, selling £3.6m+ comparatively to last year, with a can or bottle sold every three seconds in UK grocery and multipacks now growing at more than 77% year-on-year due.
Recent research from Remedy showed that 37% of Brits are addicted to sugar, with a further 8% ‘completely’ addicted. Retailers are responding to the growing desire for customers to improve their overall health and sugar consumption and are opting for healthier food and drink alternatives to offer customers. Remedy’s kombucha is low in calories, with just nine calories in a 330ml can.
Ian Hadley, commercial director at Remedy Drinks UK, said, “In January, we saw the biggest ever lift in sales across the kombucha category, with this continued growth bringing about even greater demand for Remedy.
“We’re delighted that Remedy has become the first no-sugar kombucha to launch into Waitrose in multipack format and are grateful for the ongoing support from all our retail partners. This support is helping us to realise Remedy’s ambition of shaking up fizzy drinks for good, putting something good out into the world!”
Tesco recently released stats on how sales of kombucha have increased by 65% in the past two years. Kombucha has enjoyed such a boost in popularity that Tesco recently added Remedy to its Meal Deal. Tesco shared that, since lockdown, there has been a general uplift in shoppers looking for functional food and drink, which supported the decision to make kombucha more widely available to its customers. This has, in turn, helped boost their sales.
As a result of Remedy’s success, growth and the strength of the brand and product within the UK market, Remedy is also embarking on a programme of marketing initiatives for 2024 and beyond, with activity including a forthcoming sponsorship of The Doctor’s Kitchen podcast and sampling at events including Food & Drink Expo and the Taste of London Food Festival. Further launches and retail expansion will also be announced over the coming weeks.
