World Tea Expo returns for March 2024

The newly rebranded World Tea Expo, will be held 18-20 March 2024 at the Las Vegas Convention Center and early bird registration is now open through 22 Jan 2024. The reimagined event is expected to tout fresh ideas, the latest trends, and new distribution channels with a focus on buying, selling, networking and education.

World Tea Expo attracts a concentrated audience of tea buyers including retailers, tea shop and tearoom owners, restaurants, grocers, universities, health and wellness venues, bars, plus other hospitality venues looking for the latest tea products to support their business growth.

  • Explore the immersive Expo Hall with over 200 suppliers and sample teas from around the world, plus kombucha, boba tea, spices, and botanicals. Discover the latest in packaging, technology, supplies, and the newest innovation; meet buyers, new prospects, and try new teas and tea cocktails at the enhanced Tea Bar.
  • Set your business up for success by attending the expanded conference programme with new conference tracks, data sessions, new tea primer certification, high profile industry keynote, and much more. Gain invaluable insights from industry legends, up-and-comers, and successful operators.
  • Meet new prospects and existing customers at key networking events including the exciting meet and greet, opening night reception, first-time attendee happy hour, and a new industry happy hour.

New this year is the World Tea Expo Beverage Challenge, to be unveiled onsite and set to become the ultimate platform for individuals, companies, producers, and suppliers to showcase their craftsmanship, creativity, and dedication to the art of tea. Participants from around the world are invited to bring their passion and innovation to the forefront and compete for recognition and acclaim in various categories. Submissions will open 2 October 2023 and full details, including categories and FAQs, can be found here.

“We are excited to present an evolved World Tea Expo that appeals to a rapidly changing global tea industry,” said Tim McLucas, vice president of Bar & Restaurant Group. “This event is designed to stimulate business growth opportunities by connecting the international tea community and provides the most up to date education and trends data on how to appeal to today’s and tomorrow’s fast growing audience of new tea consumers. If you’re interested to discover innovative ways of engaging with new customers and eager to expand your business within the tea and hospitality sector, this is an opportunity you don’t want to miss. We look forward to welcoming the community to a revitalised World Tea Expo experience.”

Early bird registration is now open for World Tea Expo at To book your exhibit space or to become a sponsor or advertiser, connect with Ellainy Karaboitis-Christopoulos at [email protected].

Related content

Leave a reply

Tea & Coffee Trade Journal