New collaboration will see expansion of World Tea Academy education hub

Questex, the owner of World Tea Expo and World Tea News, has announced it is partnering with Australian Tea Masters, the global tea training and tea education organisation, to expand the World Tea Academy education hub.

Australian Tea Masters’ extensive tea experience, together with its wide global network, provides an opportunity to expand World Tea Academy’s educational options, and provide enhanced choice and value for students, in the fast-growing tea market.

Since 2011, Australian Tea Masters had been devoted to promoting the art, culture and knowledge of tea. With a goal of building a community of tea lovers and professionals who value and understand the excellence of high-quality teas as well as the tea farmers who produce the tea.

Australian Tea Masters will be responsible for operational management of World Tea Academy and will introduce expanded choices of classes and educational opportunities for tea professionals to learn, collaborate and engage with the global tea community.

As part of this collaboration, new World Tea Academy features include:

  • Launch of a new website, which provides improved flexibility for completing classes
  • Ability to complete classes on demand
  • Choice of online classes, plus new in person education in select locations
  • Opportunity to attend the annual World Tea Expo, which takes place 18-20 March 2024 in Las Vegas, with special discounted rates for students, and World Tea Academy meetups

Classes are now available online at Additional new opportunities will be launched soon.

“We are immensely proud to be joining forces with Questex and the World Tea Academy,” said Sharyn Johnston, CEO, Australian Tea Masters “This partnership marks a landmark moment for us, offering an extraordinary opportunity to showcase our deep commitment to tea education on a global stage. Our unwavering dedication to providing tea education has always been at the core of our mission. Through this collaboration we anticipate expansion in both our reach and available resources. Our online platform represents the forefront of tea education, and we are fully committed to continually enriching our range of courses and we can bring our expertise to a respected platform for tea education welcoming tea enthusiasts and professionals from all corners of the globe to engage in a rich, dynamic learning environment. We’re particularly excited about bringing our unique blend of traditional and contemporary tea knowledge to a wider audience. This is an opportunity for us to inspire connect and elevate the tea industry as a whole.”

Tim McLucas, VP and market leader of the Bar & Restaurant Group at Questex added, “We’re delighted to partner with Australian Tea Masters to enhance the World Tea Academy and widen the opportunity for tea education internationally. Building on the success that Sharyn Johnston and her team have demonstrated within the global tea industry, Australian Tea Masters is uniquely positioned to support the growing demand for online tea education, plus provide new opportunities for professionals to meet and learn in person and connect face to face with the tea community including producers, retailers, suppliers and other key industry stakeholders.”

Related content

Leave a reply

Tea & Coffee Trade Journal