Bad Ass Coffee launches energy drink line with caffeine from green coffee beans
Image: Bad Ass Coffee of Hawaii
Bad Ass Coffee of Hawaii, has announced the national rollout of its energy drink line, Mana, that delivers caffeinated energy without the coffee flavour.
The line is powered by Lotus Plant Energy, and contains organic adaptogenic botanicals, including the coffee cherry (cascara), Lotus Flower, Rosea, Schizandra Berry, and caffeine derived from green coffee beans. Available in three flavours: Sunrise Swell, with strawberry, orange and mango flavours; Reef Racer, with watermelon and dragon fruit; and Pipeline Plunge, blue raspberry and pina colada. Starting at $4.00, the drinks are available at participating Bad Ass Coffee of Hawaii franchise locations across the United States and can be served iced or whipped with cream in 16-ounce (Medium) or 24-ounce (Big Kahuna) cups.
“Our goal is to connect with our customers and serve products that help them embrace and fuel their inner badass. Naturally, we are very excited about launching Mana Energy, not only to help extend daypart opportunities, but also to attract new customers into our locations,” said Chris Ruszkowski, chief marketing officer at Bad Ass Coffee of Hawaii. “Most importantly, our Mana Energy drinks are produced from the coffee cherry cascara and feature natural caffeine from green coffee beans and that was important to us knowing our legacy and connection to customers started with coffee.”
Bad Ass Coffee of Hawaii was founded on the Big Island of Hawai’i in 1989, sourcing its coffee from the famous Kona region of the Big Island, Kauai and Maui. Bad Ass Coffee of Hawaii also serves up popular blended drinks, signature lattes, cold brews, teas, and foods with a Hawaiian twist.
Retail bags of Bad Ass Coffee is also available to purchase, including the “King of Coffees” – 100% Kona, as well as other 100% Hawaiian coffees, Hawaiian blends, flavoured coffees, and signature blends.
For more information about Bad Ass Coffee of Hawaii, visit badasscoffee.com.