Host Milan event ‘exceeds expectations’

Between Host Milan and Tuttofood, the two events saw more than 150,000 trade visitors at Fiera Milano in Rho, from 22-26 October and in conjunction with Meat-Tech. The organisers report that the event exceeded expectations.

“The gamble of going back to meeting in person proved to be a winner,” comments Luca Palermo, CEO and general manager of Fiera Milano. “There was a great desire to do business live, as shown by the meetings of the more than 150,000 visitors with more than 2,700 companies. Together with the new agreements signed by Fiera Milano, this liveliness reinforces the supply chain approach that the Italian agri-food and hospitality ecosystem needs to present itself abroad in an organic way.”

Crowded aisles and lively exchanges at the stands consolidated Fiera Milano’s growing role as a European exhibition hub and internationalisation driver for Italian companies of all sizes. A continuous and organic strategy, as demonstrated by the constant increase in international buyers, was also made in collaboration with ICE Agency.

In terms of agreements, the new partnership with Filiera Italia and Coldiretti will promote Made in Italy agri-food products around the world in innovative ways, with the aim of doubling the value of exports. The recent agreement with Informa Markets, on the other hand, one of the world leaders in the trade fair sector with over 450 events in its portfolio, will bring the companies taking part in Fiera Milano events to even more strategic foreign areas. Among the first events will be the participation of Italian companies in the next editions of FHA- HoReCA, an event dedicated to food and hotellerie organised by Informa in Singapore.

“The collaboration between Fiera Milano and Informa Markets,” continues Palermo, “starts from the Food & Hospitality sectors, where we are international leaders, and then continues in other sectors. We are certain that this alliance can represent a further opportunity for internationalisation to be offered to companies participating in trade fairs. Our ambition remains unchanged: we want to strengthen ourselves as a European hub capable of hosting congresses and events with a global reach. This is why we are increasingly focused on activating partnerships with major international players.”

Host Milan will return in 2023, from 13-17 October.

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