Melitta donates profits from pour-over sales to help support baristas
Melitta USA has announced that it will be donating 100% of profits from the sale of its pour-over products from April through June on www.melitta.com to Go Fund Bean, a virtual tipping platform to help baristas facing lost wages and unemployment as a result of Covid-19. The organisation has officially been granted non-profit status as it rushes to support coffee shop workers facing store closures or reduction in income as result of locations shifting to to-go only models.
Melitta is the company founded by the inventor of pour-over coffee, Melitta Bentz. The company’s donation is a fitting gesture as baristas around the world serve coffee based on her invention every day, but due to shelter-in-place orders and other measures meant to counter the spread of Covid-19, many have been unable to do so.
“We’re incredibly grateful for Go Fund Bean and other organisations that are stepping in to provide assistance to an integral part of the coffee community that is experiencing significant impact from Covid-19,” said Chris Hillman, vice president of marketing, Melitta USA.
“It’s great to see the industry banding together to help those in need, and Melitta is proud to be a part of that effort.”
With the slogan, “coffee people helping coffee people,” Go Fund Bean was started as a crowdfunding platform and evolved into a virtual tip jar which allows people to add their favourite coffee shop to the online list and donate money to that specific location or any others already on the site. Since its formation, Go Fund Bean has quickly grown to include over 250 coffee shops, primarily located in the US.
“With many coffee shop workers facing immediate and significant financial troubles as a result of the pandemic, something had to be done and done fast,” said Adam JacksonBey, founder of Go Fund Bean.
“Go Fund Bean is a great way for people, and businesses such as Melitta, to help those less fortunate during this unprecedented time when they need it most.”
To make a Melitta purchase and donate, visit: shoponline.melitta.com.
For more information about Go Fund Bean, visit: GoFundBean.com.