Pepsi launches Pepsi Café
Pepsi has announced Pepsi Café, a new beverage debuting in the US in April 2020, that blends the taste of deep coffee with the refreshing taste of a Pepsi cola.
Featuring two flavours, Original and Vanilla, Pepsi Café has nearly double the amount of caffeine than a regular Pepsi cola and is available in 12oz slim cans.
“We know that the consumers today are looking for products that meet the needs of energy, indulgence, and refreshment during that afternoon pick-me-up occasion. At Pepsi, we’ve known the potential of blending cola and coffee for years and after striking the perfect balance, we cannot wait to introduce Pepsi Café to the US next year,” said Todd Kaplan, vice president of marketing, Pepsi.
“We are confident that cola fans, iced coffee drinkers and anyone in need of an extra caffeine boost will love the unexpected flavour medley of roasted coffee infused into the refreshing, crisp flavour of Pepsi.”
Pepsi Café is not the brand’s first time launching in the cola and coffee space. Pepsi was one of the first beverage brands to enter the category in 1996 with the launch of Pepsi Kona, a coffee-flavoured Pepsi variety, however it wasn’t successful.
Pepsi Café Original is for those who enjoy their regular cup of joe, but also love the sweeter caramel undertones of a Pepsi cola. Pepsi designed its Pepsi Café Vanilla to be a sweeter and creamier beverage, providing consumers with a new and refreshing twist on the indulgent vanilla flavour.
Pepsi Café Original and Pepsi Café Vanilla will be available at all major national retailers beginning in April 2020.