Registration open for AVPA Teas of the World contest
Registrations are open for the 2nd Teas of the World international contest, being held in Paris in September.
The AVPA (Agence pour la Valorisation des Produits Agricoles) is based on gastronomic rather than standardized refereeing, seeking a striking rather than consensual sensory profile.
The tea market is expected to grow steadily over the years, as the purchasing power increases in producing countries where tea is seen more and more as a consumer product. On the side of consumer countries, it is the health-related interest of tea that boosts sales.
In spite of this global enthusiasm, the majority of tea consumers buys teabags from supermarkets. AVPA says it has become critical to show trade professionals and the general public alike that tea holds a genuine gastronomic value. To reward the quality of producers’ work helps sustain a future that depends on many issues. For classic origins (China, India…) as well as new ones (Africa, South-East Asia…), the Contest gives an equal opportunity to all producers by providing them with an additional marketing asset to enhance their work.
For this second instalment of the competition, a special category for herbal plants other than camellia sinensis (tea plant) has been introduced. This decision stems from a strong demand from the producers and the increasing consumption of herbal teas on the French market. Same as tea, herbal teas are telling of the excellence of a terroir and producer’s know-how.
Enter your tea into the awards using the registration form by 7 June 2019, ahead of the awards ceremony which will take place in September (date tbc)
As a non-profit organisation, the AVPA has been promoting agricultural products of origin for more than 15 years. Through dedicated contests for edible oils, coffees, waters and teas, it furthers the excellence of both product taste and producers’ best practices.