Girl Scout cookie-inspired coffee flavours return to Dunkin’ stores
With Girl Scout Cookie season kicking off this month in the US, Canton, Massachusetts-based Dunkin’ is giving guests the chance to celebrate with coffees inspired by the flavours of Girl Scout Cookies.
Under a licensing agreement with Girl Scouts of the USA (GSUSA), Dunkin’ (formerly Dunkin’ Donuts) is debuting Trefoils shortbread-flavoured coffee along with the returning Coconut Caramel and Thin Mints-inspired coffee flavours. All are available now through the beginning of spring 2019 at participating Dunkin’ restaurants across the US.
Thin Mints coffee flavour features the cookie’s combination of cool mint and decadent chocolate, while the Coconut Caramel coffee flavour tastes of toasted coconut and creamy caramel. The new Trefoils shortbread flavour brings the sweet and buttery flavour of the traditional shortbread cookie to Dunkin’ coffee. All of Dunkin’s coffee flavours inspired by Girl Scout Cookies will be available in the brand’s full lineup of hot and iced coffees, espresso beverages, frozen coffee and frozen chocolate. With Dunkin’s new handcrafted espresso experience, which recently rolled out to US-based stores, featuring new equipment and a new recipe, guests can enjoy authentic lattes and cappuccinos with a new robust flavour and a rich, smooth, balanced taste.
To help support Girl Scouts participating in the Girl Scout Cookie Program, Dunkin’ franchisees at select locations nationwide will once again welcome girl entrepreneurs, as local troops will be invited to sell Girl Scout Cookies at Dunkin’ restaurants on weekends in February. Through opening their doors to Girl Scouts in 2018, Dunkin’ gave more than 12,000 cookie entrepreneurs the opportunity to build skills essential to becoming the next generation of female business leaders.
Girl Scouts have been selling cookies for more than a century, building essential entrepreneurial and business skills imperative to leadership and future success. Over one million Girl Scouts participate in the cookie program each year, using their earnings to power amazing experiences for themselves and their troop, including travel, outdoor adventure, and science, technology, engineering and math (STEM) programming. The cookie program’s benefits are many; a recent Girl Scout Research Institute study found that two out of three girls who participate in the program learn five crucial skills – goal setting, decision making, money management, people skills, and business ethics – while doing incredible things for themselves and their communities. The proceeds stay local, meaning that when consumers purchase the cookies that come from a registered Girl Scout only, they’re giving back to their wider community.
“There are few brands that fit better together than Dunkin’ and Girl Scouts of the USA. From great flavour combinations to shared values, such as positivity, innovation and entrepreneurial spirit – it’s a perfect pairing,” said Patty Healy, Dunkin’s senior director of integrated marketing. “The return of these beloved flavours to our lineup of coffees will help our brand and our guests kick off the New Year with a smile in honour of the start of Girl Scout Cookie season.”
