Dunkin’ Donuts Kicks Off Summer with Promos & New Flavours
Today (21 June) marks the first day of summer 2017 and a new survey commissioned by Dunkin’ Donuts shows that two-thirds (67%) of adults are looking forward to summer more this year than in previous years. In fact, nearly 40% say they would actually take a pay cut in exchange for more time off this summer. And coffee will continue to fuel summer fun — nearly two-thirds (65%) of respondents agree that a great cup of coffee makes their summer activities more enjoyable.
Dunkin’ Donuts, Massachusetts, commissioned the independent survey to take a closer look at the many ways people are making the most of their summer this year. Among some of the additional findings:
- Why are people so psyched for summer? Top reasons include lack of time to see friends and family this year, working harder this year than in past years, and poor weather this spring.
- Rising temperatures can also equal rising FOMO, as nearly 40% also claim their “Fear of Missing Out” increases during the summer.
- Sometimes summer fun is replaced by summer guilt, as more than one-third (34%) of adults admit always or sometimes feeling sorry about taking time off from their jobs during the summer.
- Can you have summer fun without photos? One in six adults (17%) claim they would actually cut their vacation short if they couldn’t take or post photos from it.
To celebrate the first day of summer, Dunkin’ Donuts is giving consumers a chance to win USD $10,000 to help make the most of their summer. Dunkin’ Donuts has created a special summer-themed Snapchat Geofilter available on 21 June only, exclusively at all US Dunkin’ Donuts restaurants. Anyone who welcomes the start of summer 2017 by visiting a Dunkin’ Donuts restaurant and sending a Snap with the Geofilter to Dunkin’ Donuts (dunkindonuts) is entered for a chance to win a grand prize of USD $10,000. In addition, six fans will win a summer’s worth of free Dunkin’ coffee. No purchase or payment or data usage necessary, legal US residents, 18+. Void where prohibited. For additional terms and conditions, please visit: www.dunkinpromotions.com.
Dunkin’ Donuts has a full lineup of iced and frozen coffee choices for the summer, including: new Frozen Dunkin’ Coffee, iced coffee and espresso beverages, Cold Brew coffee, and ready-to-drink bottled iced coffees. Exclusively for summertime, Dunkin’ Donuts restaurants are serving coffee flavours designed to capture the spirit of the season, including S’mores, Coconut Crème Pie and Butter Pecan. The summer flavours are available through the end of August.
Dunkin’ Donuts also has a special summer offer for its newest frozen beverage, serving a small Frozen Dunkin’ Coffee for the special price of USD $1.99 through 2 July. Crafted to deliver the authentic taste of Dunkin’ Donuts’ Original Blend coffee, Frozen Dunkin’ Coffee features 100% Arabica coffee to bring forward the signature flavour of the brand’s premium coffee, blended with ice and dairy for a rich, sweet and creamy beverage to keep guests energized any time of day.
The survey was conducted online 9 June through 10 June, 2017 among a representative sample of 999 US adults 18 years old or older by Toluna, an independent research provider. The results are nationally representative according to the US Census Bureau statistics to accurately reflect the gender, age, income, ethnicity and region of the US general population.