China

 

Green tea is gaining ground in Europe

After centuries of black tea as the exclusive cup in Europe, a skillful marketing of green teas started in the 1990s, based on a health benefits strategy initiated by multinational tea majors in the mainstream market, together with a novelty origin approach launched by China in the premium segment.

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Black tea remains trendy in Europe

After ending some 250 years of China’s imperial tea trade monopoly in 1842, Europeans have continued to drink black teas, but grown in their own colonial areas; the big buzz created by  the arrival of green teas from China and Japan from 1980 onwards has boosted cup consumption but has not eroded the dominance of black tea.

Tims China opens 300th coffee shop

The milestone store opening in Tianjin was celebrated with 500 guests who visited on opening day, and the occasion marked the launch of a national “Tims 300” marketing program.

Covid-19’s effect on tea origins and production

Last week, the Tea and Herbal Association of Canada (THAC) held a two-day virtual North American Tea Conference under the theme, “The Present Reimagined.” The event offered a strong mix of presentations covering the impact of Covid-19 on Canadian consumption trends, consumer behaviour and purchasing patterns, as well as the pandemic’s effect on the global tea industry.

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Tea & Coffee Trade Journal