China

 

Buds to bolster the demand for flavoured tea 

Sales of flavoured teas – both Camellia sinensis and botanical/herbal-based – are booming as the variety of offerings seems endless, which caters to consumers ever-changing palates. Couple that with the numerous functional, health, medical benefits, and the result is a category with continued strong global growth potential. By Divakar Kolhe 

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Green tea makes global share gains

The global green tea market continues to trend in a positive direction, with signs of further development. The evidence supporting green tea’s improved status can be seen in areas of production, exports, and consumption in major domestic markets. By Jason Walker

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Bringing black tea back into the spotlight

Although black tea dominates production in the global tea industry, consumption has been declining, however, it is essential for the health and sustainability of the global tea industry to have black tea consumption thrive once again.

Tea at a crossroad

T&CTJ’s annual Global Tea Report, reveals that after more than two years of disruptions severely affecting production, supply chain logistics and out-of-home consumption, tea market operators are taking stock to move forward in 2023.

Green tea is gaining ground in Europe

After centuries of black tea as the exclusive cup in Europe, a skillful marketing of green teas started in the 1990s, based on a health benefits strategy initiated by multinational tea majors in the mainstream market, together with a novelty origin approach launched by China in the premium segment.

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Tea & Coffee Trade Journal