China

 

Green tea makes global share gains

The global green tea market continues to trend in a positive direction, with signs of further development. The evidence supporting green tea’s improved status can be seen in areas of production, exports, and consumption in major domestic markets. By Jason Walker

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Bringing black tea back into the spotlight

Although black tea dominates production in the global tea industry, consumption has been declining, however, it is essential for the health and sustainability of the global tea industry to have black tea consumption thrive once again.

Tea at a crossroad

T&CTJ’s annual Global Tea Report, reveals that after more than two years of disruptions severely affecting production, supply chain logistics and out-of-home consumption, tea market operators are taking stock to move forward in 2023.

Green tea is gaining ground in Europe

After centuries of black tea as the exclusive cup in Europe, a skillful marketing of green teas started in the 1990s, based on a health benefits strategy initiated by multinational tea majors in the mainstream market, together with a novelty origin approach launched by China in the premium segment.

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Black tea remains trendy in Europe

After ending some 250 years of China’s imperial tea trade monopoly in 1842, Europeans have continued to drink black teas, but grown in their own colonial areas; the big buzz created by  the arrival of green teas from China and Japan from 1980 onwards has boosted cup consumption but has not eroded the dominance of black tea.

Tims China opens 300th coffee shop

The milestone store opening in Tianjin was celebrated with 500 guests who visited on opening day, and the occasion marked the launch of a national “Tims 300” marketing program.

Tea & Coffee Trade Journal