Shabnam Weber

 

Celebrating the 2nd International Tea Day

It is hard to believe that a year has passed and tomorrow, we will be celebrating our second International Tea Day. The day itself is to “…promote and foster collective actions to implement activities in favour of the sustainable production and consumption of tea and raise awareness of its importance in fighting hunger and poverty.” (United Nations)

Was 2020 the year to be forgotten or not to be forgotten?

It is still a bit unfathomable, but we have now all been living in a Covid-19 world for a year! So, has it been a year to be forgotten or not to be forgotten? That is the question Shabnam Weber, president of the Tea & Herbal Association of Canada, asked at the opening of her state of the industry report during the World Tea Virtual Summit, ‘Strategies for Success,’ which took place 15-16 March.

Moving beyond tea’s wellness message

Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.

The great debate: black tea vs green tea

Black tea and green tea are the leading teas consumed around the world. Green tea has an advantage over black tea for its “perceived” health benefits, while black tea has the familiarity and versatility advantage. How can both teas aim to attract more consumers? By Anne-Marie Hardie

The need to bring both voices to the table

Although the situation is slowly improving, better engagement is still required to understand women’s needs and ensure they are being given the same opportunities as men and treated fairly within the tea industry. By Anne-Marie Hardie The story of women within the tea industry is a multifaceted one. Pockets of the industry continue to suffer […]

Tea & Coffee Trade Journal