Shabnam Weber
The Preference for Non-Camellia Sinensis Teas is Growing
While the growth in demand and in sales is not eclipsing that of black and green tea or even well known
herbal/botanical teas, the popularity for non-Camellia sinensis teas such as yerba mate, rooibos, honeybush and moringa is increasing in regions such as Europe, North America and Latin America. By Eugene Gerden
Foodservice is an ‘under tapped’ market for tea
The future of away-from-home tea consumption is bright, particularly in the foodservice channel.
Bringing black tea back into the spotlight
Although black tea dominates production in the global tea industry, consumption has been declining, however, it is essential for the health and sustainability of the global tea industry to have black tea consumption thrive once again.
THAC encourages smart boiling this Earth Day
New research conducted by the Tea and Herbal Association of Canada (THAC), shows that we can all play a role in reducing our impact on the environment, even while drinking a cup of tea.
The pandemic spurs an ever-increasing demand for wellness teas
As consumers actively seek food and beverages that support their physical and mental wellbeing, from boosting immune systems, enhancing moods, sustaining energy, and reducing stress, the functional/wellness category will continue to experience strong growth. For the tea industry, this is an opportune moment on which to capitalise.
Recognising the power and potential in Generation Z
It is the most diverse generation to date and holds billions in buying power and they are poised to spend even more as they age, Generation Z is the future. Brands across all industries have no choice but to get to know these consumers.
Tea & Herbal Association of Canada celebrates Hot Tea Month with giveaway
The Tea and Herbal Association of Canada is launching the new year with Hot Tea Month and a massive giveaway of tea for a year to three winners.
Tea and Herbal Association mid-year meet up encourages the industry to Level Up
On 28 September 2021, the Tea and Herbal Association of Canada (THAC) hosted a two-hour virtual event, Level Up, to provide valued insights on international logistics, diminishing carbon emissions, and an overview of the consumer buying practices. Anne-Marie Hardie reports.
The brewing debate around defining specialty tea…
Who knew that specialty tea could be so heated? (Sorry, it’s a lame pun but I could not resist!) I should clarify — the brewing debate (and it’s certainly ‘brewing’) centres around the attempt to define specialty tea. There was no true or even “working” definition of “specialty tea” until last week when the European Speciality Tea Association (ESTA) offered one.
Celebrating the 2nd International Tea Day
It is hard to believe that a year has passed and tomorrow, we will be celebrating our second International Tea Day. The day itself is to “…promote and foster collective actions to implement activities in favour of the sustainable production and consumption of tea and raise awareness of its importance in fighting hunger and poverty.” (United Nations)
Was 2020 the year to be forgotten or not to be forgotten?
It is still a bit unfathomable, but we have now all been living in a Covid-19 world for a year! So, has it been a year to be forgotten or not to be forgotten? That is the question Shabnam Weber, president of the Tea & Herbal Association of Canada, asked at the opening of her state of the industry report during the World Tea Virtual Summit, ‘Strategies for Success,’ which took place 15-16 March.
21 May — An international day to celebrate tea
Celebrated for the first time this year, International Tea Day offers the opportunity to recognise the importance of the tea industry, from seed to cup, to raise public awareness of the importance of the tea industry and its workers, and to improve the tea value chain.
Tea and Herbal Association of Canada celebrates International Tea Day with “SofaSummit”
To celebrate International Tea Day on 21 May, Tea and Herbal Association of Canada (THAC) president, Shabnam Weber, will host a SofaSummit and visit 13 countries and 14 time zones between 9 EST and 7:30 EST.
Moving beyond tea’s wellness message
Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.