Shabnam Weber

 

The Preference for Non-Camellia Sinensis Teas is Growing

While the growth in demand and in sales is not eclipsing that of black and green tea or even well known
herbal/botanical teas, the popularity for non-Camellia sinensis teas such as yerba mate, rooibos, honeybush and moringa is increasing in regions such as Europe, North America and Latin America. By Eugene Gerden

Bringing black tea back into the spotlight

Although black tea dominates production in the global tea industry, consumption has been declining, however, it is essential for the health and sustainability of the global tea industry to have black tea consumption thrive once again.

The pandemic spurs an ever-increasing demand for wellness teas

As consumers actively seek food and beverages that support their physical and mental wellbeing, from boosting immune systems, enhancing moods, sustaining energy, and reducing stress, the functional/wellness category will continue to experience strong growth. For the tea industry, this is an opportune moment on which to capitalise.

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Celebrating the 2nd International Tea Day

It is hard to believe that a year has passed and tomorrow, we will be celebrating our second International Tea Day. The day itself is to “…promote and foster collective actions to implement activities in favour of the sustainable production and consumption of tea and raise awareness of its importance in fighting hunger and poverty.” (United Nations)

Was 2020 the year to be forgotten or not to be forgotten?

It is still a bit unfathomable, but we have now all been living in a Covid-19 world for a year! So, has it been a year to be forgotten or not to be forgotten? That is the question Shabnam Weber, president of the Tea & Herbal Association of Canada, asked at the opening of her state of the industry report during the World Tea Virtual Summit, ‘Strategies for Success,’ which took place 15-16 March.

Moving beyond tea’s wellness message

Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.

Tea & Coffee Trade Journal