Anne-Marie Hardie

 

Lessons from the pandemic

The pandemic was the most difficult challenge most companies had – or will ever have had – to face. However, through it all coffee and tea companies showed resilience, creativity and strength, and the importance of being flexible and adaptable.

It’s time to pay better attention to the health benefits in tea

After attending the Sixth International Scientific Symposium on Tea and Human Health, one thing was clear: I need to drink more tea. The half-day symposium explored several areas of health, from cardiovascular to immunity, but what really intrigued me was the research on cognition.

Fostering connections beyond the holiday season

The holiday season presents an opportunity to draw new consumers to your brand and reconnect with past consumers. However; a quick glance at any grocery store shelf or online shop will confirm that consumers have a lot of options to choose from. So how do you make your brand stand out?

Securing the production of coffee

The sustainability dialogue has shifted from securing a living wage to ensuring a prosperous livelihood for coffee producers in the past year. Although several sectors of the industry have adopted this new mindset, there is still a long road ahead to make this change a reality.

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Sintercafe revealed that we are all in this together

This past November, the global coffee community virtually gathered at Sintercafe to share insights, challenges and opportunities in this evolving world. In this guest blog, Anne-Marie Hardie discusses the talks at Sintercafe that shared positive attributes the pandemic has revealed about the coffee industry.

Fostering connections in a virtual world

The virtual world has never been more important. But with the upswing of online commerce and conversation, how does a business stand out from others in this space?

Cold Brew as a catalyst for change

Chameleon Cold-Brew has been deeply rooted in sustainable practices since its founding a decade ago. The company believes that beyond selling high quality, sustainably sourced cold brew coffee, it can truly be a catalyst for change in the communities in which it works.

Moving beyond tea’s wellness message

Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.

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Tea & Coffee Trade Journal