Tea and Herbal Association of Canada (THAC)
NATC 2021 Postponed, THAC Hosts Digital Event
The Tea and Herbal Association of Canada (THAC) is hosting a virtual event on 29 September.
The brewing debate around defining specialty tea…
Who knew that specialty tea could be so heated? (Sorry, it’s a lame pun but I could not resist!) I should clarify — the brewing debate (and it’s certainly ‘brewing’) centres around the attempt to define specialty tea. There was no true or even “working” definition of “specialty tea” until last week when the European Speciality Tea Association (ESTA) offered one.
Global tea associations respond to new definition of specialty tea
Tea and Herbal Association of Canada, Tea and Herbal Infusions Europe and
the Tea Association of the USA offer a statement on the new definition of specialty tea.
Celebrating the 2nd International Tea Day
It is hard to believe that a year has passed and tomorrow, we will be celebrating our second International Tea Day. The day itself is to “…promote and foster collective actions to implement activities in favour of the sustainable production and consumption of tea and raise awareness of its importance in fighting hunger and poverty.” (United Nations)
Covid-19’s effect on tea origins and production
Last week, the Tea and Herbal Association of Canada (THAC) held a two-day virtual North American Tea Conference under the theme, “The Present Reimagined.” The event offered a strong mix of presentations covering the impact of Covid-19 on Canadian consumption trends, consumer behaviour and purchasing patterns, as well as the pandemic’s effect on the global tea industry.
21 May — An international day to celebrate tea
Celebrated for the first time this year, International Tea Day offers the opportunity to recognise the importance of the tea industry, from seed to cup, to raise public awareness of the importance of the tea industry and its workers, and to improve the tea value chain.
Tea and Herbal Association of Canada celebrates International Tea Day with “SofaSummit”
To celebrate International Tea Day on 21 May, Tea and Herbal Association of Canada (THAC) president, Shabnam Weber, will host a SofaSummit and visit 13 countries and 14 time zones between 9 EST and 7:30 EST.
Moving beyond tea’s wellness message
Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.
The great debate: black tea vs green tea
Black tea and green tea are the leading teas consumed around the world. Green tea has an advantage over black tea for its “perceived” health benefits, while black tea has the familiarity and versatility advantage. How can both teas aim to attract more consumers? By Anne-Marie Hardie