Costa Coffee opens concept store in Wandsworth
Costa Coffee launched a first-of-its-kind trial store on 12 October. Promising to deliver new coffee experiences in a stylish environment, Costa is ramping up its efforts to share its perpetual passion for coffee with customers. In a first for its UK high street stores, the new Costa will offer a selection of alcoholic drinks to complement its food and drink range in the evenings.
As the Britain’s love affair with coffee continues to flourish, the concept store responds to the evolving appetite for fresh ways to enjoy coffee. A flavourful new range on offer in store includes three slow drip, single origin blends from Sumatra, Kenya and Columbia, all 100 percent Arabica beans. The Sumatran single origin is also available as a refreshing cold brew coffee, steeped for 20 hours and served over ice.
An enhanced food menu will be available throughout the day, featuring delicious additions such as avocado on toast, macarons and antipasti sharing plates. In response to customer demand, later opening hours will be trialed, extending the Costa coffee shop experience into the evening. During these later opening hours (from 4pm until 9pm Monday-Saturday and 7pm on Sundays), a range of alcoholic drinks will be offered.
The trial store, located at 328-334, Old York Rd, Wandsworth, SW18 1SS, boasts an evolved interior design, building on Costa’s colourful heritage and offering customers a warm, welcoming and relaxed coffee shop setting.
Jason Cotta, managing director of Costa Coffee UK and Ireland, said, “Since Costa was founded in 1971, it has been at the forefront of Britain’s growing love of great coffee. As core coffee options become well established favourites, we believe coffee lovers are ready for the next generation of beverages.” Alongside its Mocha Italia espresso-based drinks, Costa is introducing new beans, brews and coffee experiences to customers. “The trial of the new store in Wandsworth affirms our commitment to making coffee interesting, exciting and accessible to all,” he said.
Deb Caldow, head of proposition development at Costa Coffee added, “We’re thrilled to announce the launch of our new trial store and exclusive range of coffees. We want to inspire the nation to try something different and hope the new range will encourage them to do so. Our Wandsworth store will serve high-quality coffee, handcrafted with care and passion by our baristas, in a stylish new environment.”
With 2,000 coffee shops in the UK and more than 1,180 in 30 overseas markets, Costa is the fastest-growing coffee shop business in the UK. Costa Coffee was founded in London, England, by Italian brothers Sergio and Bruno Costa in 1971.