5 to go reaches 2024 expansion targets

The Romanian brand, 5 to go, the most accessed franchise in Romania, continues to develop its local and international presence at an accelerated pace and has achieved, in the first quarter of 2024, results in line with its targets set for this year.

  • Recorded a 48% increase in sales in the first 3 months of the year compared to the same period in 2023;
  • Has surpassed 550 locations across the country after opening 40 new locations this year, plus 9 fully renovated and 2 relocated locations;
  • Has started the process of opening two new 5 to go coffee shops in Budapest, in addition to the four already present in Hungary, and is preparing to enter the Bulgarian market, where it has signed the papers for two locations.

“The current evolution of the number of locations is in line with the target set for the first part of the year: this is the pace needed to reach, or even exceed, 650 open coffee shops by December. Both locally and in neighbouring countries, we are testing the market, analysing trends and adapting our brand strategy and price positioning, where necessary, in order to respond to the specific needs of shoppers and offer them an experience that is as pleasant and close to their expectations. I am happy to see the opening of the first 5 to go locations in Bulgaria, which we have been pursuing for some time, and in Hungary the plan is to be present with ten cafes by the end of the year, if everything goes according to expectations,” said Radu Savopol, co-founder of 5 to go.

At the moment, the 5 to go network covers 120 cities in Romania, with another 35 to be added to the development map this year, and includes 280 entrepreneurs who carry forward the values of the brand and contribute significantly to massive local development by successfully managing one or more locations.

By December 2024, the company has planned to open around 120 new 5 to go coffee shops, as well as to strengthen its presence in foreign markets, where business expansion will be subject to a rigorous analysis of previous results and the specifics of each country. Moreover, realistic forecasting, adapting strategy to market developments and effective management of external factors are among the key factors behind the spectacular results achieved so far by 5 to go.

At the same time, the development of the retail division is on track, with new products being launched in the snacking area, adapted to the nutrition and lifestyle requirements of the moment, with competitive prices, attractive design and high quality ingredients, complementing the current portfolio.

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