The Human Bean reveals new websites for its franchise partners and customers
Oregon-based coffee franchise, The Human Bean, is celebrating its 25th anniversary this year, with new websites for both its franchise partners and customers, reflecting how the brand has grown and evolved from 1998 to today.
The new franchise-focused site is dedicated to resources that current and future franchise partners can easily access online. Frequently asked questions, information about available markets, and a step-by-step walk-through of the application process are all housed in one easy to bookmark place.
“The Human Bean has grown to a nation-wide company because we continue to pick and attract the right kind of partners,” says franchise COO, Scott Anderson. “And then we provide guidance and tools to make their ownership experience really enjoyable and rewarding. This new website that’s dedicated to our franchise family is part of that endeavour.”
New features on the customer focused site include a colourful compilation of drink menu items (each listed with nutritional information), a searchable locator map with over 150 drive-thrus across the US, and a robust e-commerce shop.
“For the main website, we wanted to infuse energy into our drink descriptions and e-commerce store,” says chief marketing officer, Janie Page. “It’s fun and dynamic, and it represents the kind of experience you have when you visit The Human Bean drive-thrus. It’s true to who we are.”
With drive-thru locations open and in development in 20 states, The Human Bean’s new websites will be visited annually by both those looking for a beverage-based business opportunity or a convenient drink on the go.