Artisan Coffee Co. introduces first half-caf coffee, The Libra
Image: Artisan Coffee Co.
Introducing Artisan Coffee Co.’s newest launch, The Libra, the brand’s first whole bean half-caf coffee, that delivers all the flavour but with half the caffeine – making the ultimate afternoon brew.
Developed by Ashley Palmer Watts, co-founder and former Michelin-Starred Chef and Restaurateur, Ashley’s intention for The Libra is to change the perception of the best time to drink coffee.
After research revealed that 90% of coffee consumed at home was before 1pm, with tea often consumed throughout the afternoon, Ashley noticed a demand to create a coffee that could be enjoyed throughout the afternoon and evening (without the worry of losing sleep or consuming too much caffeine).
Sharing the same unmistakable intensity and complexity of Artisan Coffee Co’s existing range, The Libra combines 50% of the best Swiss water decaffeinated beans and 50% of Artisan’s iconic caffeinated speciality bean blend. The decaffeination process is chemical free, using only water and temperature to gently filter out the coffee without diluting the coffee’s original characteristics.
As the perfect 50/50 balance between caffeinated and decaf coffee, The Libra can be enjoyed all day long, bridging the gap between the nations favourite caffeinated and decaffeinated brew.
The new bold half-caf delivers notes of milk chocolate, hazelnut and irresistible caramel. What’s more, Artisan Coffee Co.’s unique Aromax50 process allows for the meticulously blended beans to settle into their uniquely balanced, characterful flavours before they are sealed to lock in the aroma. The Libra is available to purchase via the Artisan Coffee Co. website, with an RRP of £11.75 per bag, providing 26 delicious cups of coffee.