Grind launches Better Coffee Foundation
Image: Grind Coffee
London coffee company, Grind, has today announced the launch of its charity, the Better Coffee Foundation, which is committing to remove two coffee pods’ worth of plastic from the ocean for every Grind pod sold.
Grind’s Better Coffee Foundation wants to clean up the waste left by the single-use coffee pods produced by other coffee companies. Through donations from Grind, the Better Coffee Foundation is committing to reverse the damage caused by the wider coffee industry, by pledging to remove waste plastic from the ocean.
According to a recent report by the United Nations Environment Programme, 11 million tonnes of plastic enter the world’s oceans a year – that’s the equivalent of emptying a rubbish truck into the ocean every minute. According to the WWF, if the rate that plastic enters the ocean continues at its current pace, by 2050 there will be more plastic in the ocean than there are fish.
Research has shown that 29,000 plastic and aluminium coffee pods go into landfill every minute. Whilst Grind’s coffee pods are the first in the UK to be certified home-compostable, and even decompose in the sea, there’s a lot more that can be done for the planet and so Grind have begun work through the foundation to reverse the damage made on the planet by the wider coffee industry.
Through Grind’s new partnership with CleanHub, the brand expects its charity to fund the removal of more than 40 million coffee pods’ worth of plastic from the ocean in 2023.
CEO of Grind, David Abrahamovitch, comments: “We’ve set up The Better Coffee Foundation® to help reach our vision of creating a better coffee industry. Our compostable pods are the first in the market that can compost in everyone’s bins at home, but it’s not enough – through our charity, the Better Coffee Foundation, we’ll begin to undo the damage done by others. We’re not perfect but we’re committed to doing better – the removal of plastic from the oceans is just the first step of some ambitious plans we have to undo some of the damage caused to the planet by the global coffee industry each year. ”