Pure Leaf creates Merry Mint Iced Tea for Hallmark Christmas movie
To celebrate Pure Leaf’s ‘spot’ in Hallmark’s new holiday film, Christmas Class Reunion, the brand has launched a limited edition, mint-flavoured iced tea.
The holiday-inspired ‘Merry Mint’ flavour will simultaneously launch through a social media giveaway for consumers to enjoy while watching the film. Premiering 10 December (8pm EST/7pm CST) on the Hallmark Channel, Christmas Class Reunion, will showcase a scene with a powerful “no” moment that creates space for the lead character, Noelle, to say “yes” to spending time with friends and family during the holidays.
Pure Leaf worked with Hallmark to infuse its ‘No is Beautiful’ message into this pivotal scene. In its tea, Pure Leaf says “no” to artificial flavours, tea powders and concentrates, and to anything that doesn’t make Pure Leaf taste great. In life, Pure Leaf encourages people to say “no” to the things that don’t serve them so that they can say “yes” to more of the things that matter most. Set in a quintessential Connecticut town, Christmas Class Reunion centres around a 15-year high school reunion that becomes the catalyst for Noelle to finally decide to prioritise herself, empowering her to set boundaries that serve her own happiness. In the movie, Noelle finds the courage to say “no” to pressure from others who are giving her career advice, and “yes” to following her instincts and taking spontaneous chances.
“The holiday season is one of the busiest times of the year, and it can be overwhelming to balance all the expectations, from holiday parties and gift giving to hosting family and friends,” said Julie Raheja-Perera, general manager, North America, Pepsi Lipton Partnership. “That’s why it’s important for people to say ‘no’ when needed to make room for the ‘yeses’ that mean the most to them. We were thrilled to team up with the Hallmark Channel to bring our message of ‘No is Beautiful’ to life in one of its spotlight holiday films. We hope to inspire viewers to let go of the pressure to say ‘yes’ to everything during the holidays so they can simplify their days and truly enjoy the magic of the season.”
Pure Leaf ‘Merry Mint’ iced tea is brewed using tea leaves and sweetened with real sugar. It is designed to complement the holiday movie-watching and popcorn-snacking experience. The mint-flavoured iced tea can also serve as the perfect base for a cocktail or mocktail infused with festive cheer.
The ‘Merry Mint’ Iced Tea will be available to consumers for a limited time (12-31 December) only through a social media giveaway that will be live on Instagram. The first 25 winners of the giveaway will not only receive the Hallmark movie-inspired tea, but also an array of holiday goodies that will fully equip them for a cosy movie night with Pure Leaf and Christmas Class Reunion. Consumers can enter to win from 7–11 December by following @PureLeaf on Instagram and commenting their favourite holiday emojis on the giveaway post.
Pure Leaf will also be hosting a holiday pop-up event at 141B Newbury Street in Boston, Massachusetts on Saturday, 10 December. The public is invited to stop by from 11am – 6pm for some festive fun and can reserve a spot in advance via Eventbrite. The Pure Leaf pop-up event will feature an exclusive sneak peek of the Hallmark film scene, a professional photographer taking complimentary family and friends holiday photos, tea-infused holiday mocktails, and samples of the ‘Merry Mint’ tea.
For more information about Pure Leaf, visit www.PureLeaf.com or follow @PureLeaf on Facebook, Instagram, TikTok and YouTube.
To learn more about Hallmark, visit the network website: www.hallmarkchannel.com.