Dilmah RTD bottled iced tea launches in Malaysia
Beverage Partners International (BPI), is proud to announce the launch of Dilmah Iced Tea to the Malaysian market, in partnership with Teabrary and Berjaya Group.
The handcrafted Dilmah Iced Tea beverages will be available in premium supermarkets and convenience stores across Malaysia, with plans to roll out in additional retailers over the next year through local distributor, Berjaya Food Trading.
The new Dilmah Ready-To-Drink Iced Tea range uses rich, fragrant, hand-picked Ceylon tea leaves, nurtured by rich soils, sunshine and rainfall on the Rilhena Tea Garden in the hills of central Sri Lanka. The resulting product is high in Natural plant antioxidants, lower in sugar content, and made with Real Honey and without preservatives.
Launched in partnership with Beverage Partners International (BPI) and Teabrary International, the range is available in four artisanal flavours made with either a green or black tea base.
“Consumers are looking for Craft and better-for-you products,” explained Moshy Cohen, CEO at BPI. “The Dilmah brand, with its heritage of quality and authenticity, brings a strong differentiation point into the iced tea category. We have now successfully launched in the Singaporean and Malaysian markets, and are further positioned to continue to move into additional markets around the world.”
Each bottle expresses Dilmah founder Merrill J. Fernando’s 72 years of devotion to tea. Garden fresh, single origin tea is a hallmark of Dilmah, offering authenticity and unique taste that is rich in flavour, taste and natural goodness. From the very beginning, Dilmah has worked to bring the best from the bush to the cup while fusing tradition and innovation to build a healthier, happier, and better world. The company is also committed to going beyond commerce by seeing business as a matter of human service. This is what makes Dilmah the first ethically produced tea in the world.
Dilmah Iced Tea celebrated its entry into the Malaysian market with a sensational launch event in capital city Kuala Lumpur.
“Malaysians are known for their love of good food and good tea, and we are therefore particularly excited to bring our authentic Iced Teas to Malaysia. We’ve been looking forward to introducing our Dilmah Ready-To-Drink beverages in Malaysia and we anticipate enthusiastic customer support knowing Malaysian’s love for tea,” said Dilhan C. Fernando, CEO of Dilmah Tea.
“For years my family has worked to create the perfect blend and honoured my father’s commitment to the finest quality, ethically and sustainable teas. We are excited to showcase our passion for tea in this new format that not only provides refreshment, pleasure and artisanal goodness in every sip, but also highlights the natural goodness of tea.”
BPI is excited to bring the taste, quality, and unique provenance of Dilmah Tea to the global ready-to-drink tea market.
Available in four flavours: Rose & French Vanilla Green Tea, Arabian Jasmine Green Tea, Royal English Black Tea and White Peach Black Tea.