Franke Coffee Systems presents passion for coffee & innovation in new flagship showroom

Franke Coffee Systems is welcoming coffee business owners and operators, distributors and partners to the new flagship showroom at the company’s headquarters in Aarburg, Switzerland. Sharing their mutual passion for coffee, Franke and its customers can come together to use the showroom as the centre for finding solutions that drive business success. The Swiss manufacturer of professional, fully automatic coffee machines celebrated the opening of its new showroom dedicated to creating premium coffee experiences, in autumn 2021.

The opening of the flagship showroom sees Franke Coffee Systems welcoming customers, partners, and dedicated coffee business professionals on a journey that defines great coffee enjoyment. Visitors are set to experience Franke’s vision on an entirely new level through a design that succeeds in speaking to all the senses. Franke is using this opportunity to allow partners to explore the company’s profound coffee expertise and comprehend why Franke’s brand vision “It’s all about the moment” truly defines the business of coffee.

Franke shares its conviction that the business of coffee is far more than beans and machines. This serves as a guiding concept, where visitors are invited to use these insights to strengthen coffee business success. The showroom’s design reflects this purpose. The floorplan, lighting, and furnishings combine to create a natural guidance that engages each visitor and captures the imagination. Generous spacing ensures there is freedom of movement to explore each machine and its capabilities. Franke is also continuing to prioritise practical knowledge sharing with its coffee competence courses and individualised trainings with the showroom featuring two new, dedicated learning spaces that contribute to these goals.

The showroom provides hands-on access to Franke’s A-Line portfolio of fully automatic coffee machines, from the compact and award-winning A300 to the A1000, through to the ultimate in self-service, the Specialty Beverage Station SB1200. In addition, Franke also presents their signature coffee technologies, iQFlowTM, FoamMasterTM, CleanMaster, IndividualMilk Technology, Franke Digital Services and more. Partners and customers are able to experience each of these high-performance features for themselves, at just the touch of a button. Franke’s semi-automatic S700 is also included, allowing visitors a more hands-on approach to creating milk foam specialties.

“This showroom has been designed to bring our brand vision to life. It expresses our conviction that coffee is so much more than just combining beans and machines – it’s about lifestyle and indulgence. This is the place where our partners and customers can connect with us on a more personal level and take advantage of the expertise and knowledge that we are eager to share. It’s all about supporting them so they can serve their guests wonderful, memorable coffee moments with every cup,” states Marco Zancolò, CEO Franke Coffee Systems.

Designed and realised together with Uniplan Switzerland AG, Franke’s flagship showroom easily evokes a sense of natural receptiveness and emotions that inspire. Materials, textures, and visuals contribute to an atmosphere rich in serene and rejuvenating influences that are conducive to discovery through collaboration and hands-on learning.

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