The Odd Coffee Company set to tackle UK coffee wastage
With thousands of tonnes of coffee discarded each year, UK-based The Odd Coffee Company is rescuing surplus coffee pods and tonnes of freshly roasted bean and ground coffee, and working closely with premium coffee roasters nationwide to help reduce their waste.
Despite having minor imperfections that don’t impact the quality or taste, the coffee is often rejected due to strict cosmetic and quantity requirements set by supermarkets and retail trade.
The Odd Coffee Company repackages the rejected and surplus coffee in fully recyclable packaging for customers to enjoy sustainably sourced, quality roasted beans or pods at a fraction of the price.
Set up by two childhood friends, Laurence Stevens and Harrison Dark, The Odd Coffee Company has achieved a six-figure revenue within the first eight months of trading. It has also rescued over a million coffee pods and tonnes of premium whole bean and ground coffee.
Laurence Stevens said: “It’s been a promising start for The Odd Coffee Company, and we haven’t reached our first year of trading yet.
“When we uncovered the opportunity in the market during the first lockdown, we also quickly realised there was a stark need to address the waste issue in the coffee industry.
“We’ve already reached our target by rescuing over one million coffee pods and we’re aiming to rescue 50 times this amount by 2025.”
The company is also addressing the environmental impact that unrecycled coffee pods can have and has created a series of social videos to educate consumers on how to recycle coffee pods correctly.
All coffee pod packaging used by Odd Coffee is fully recyclable and the freshly ground or whole bean coffee is nitrogen-flushed and sealed in 100 per cent recyclable packaging.
Harrison Dark added: “Our coffee is sustainably sourced and we only partner with coffee companies that share the same ethics as ours and that meet our strict sustainability criteria.
“Our motto is ‘let’s save the planet, one coffee at a time’ and we’re feeling confident that our business will make a positive impact to the environment, whilst offering customers a more economically viable way of purchasing great tasting, premium coffee.”
Customers can purchase the rescued coffee directly from The Odd Coffee Company’s website and can choose from a box of 100 coffee pods for £24.99, a 1kg bag of whole bean coffee for £15.99 or a 1kg bag of ground coffee for £15.99.
Odd Coffee will also be offering 500g bags for £8.99, along with a choice of dark and medium roast blends in both whole bean and ground options.
Whilst one-time purchases can be made, The Odd Coffee Company also offers a subscribe and save option for all three products.
For further information, visit: www.oddcoffeeco.com.