Dunkin’ “Renames” National Coffee Day “National Dunkin’ Day”
In celebration of its passionate fans this year, Dunkin’ is renaming National Coffee Day on 29 September as National Dunkin’ Day.
Coffee lovers will be able to celebrate National Dunkin’ Day with a free medium hot or iced coffee (with any purchase) at Dunkin’ restaurants across the United States on Tuesday, 29 September.* Dunkin’s lineup of hot and iced coffee choices includes Original Blend, Dark Roast and Dunkin’ Decaf, which are all freshly brewed in-store.
“For so many Americans, Dunkin’ equals coffee, and coffee equals Dunkin’… there is simply no other coffee choice. We’re declaring National Coffee Day as National Dunkin’ Day to highlight how much our coffee means to people, and create an opportunity to raise a cup to everyone across the entire country who understands and appreciates how important that daily cup of Dunkin’ can be to keep running,” said Drayton Martin, vice president, brand stewardship at Canton, Massachusetts-based Dunkin’.
The brand will also be delivering exclusive care packages to select fans who do not currently live close enough to a Dunkin’ store to celebrate National Dunkin’ Day. The brand has identified 20 social media fans who expressed they miss their daily Dunkin’ run and will surprise them with a special delivery on National Dunkin’ Day so they too can enjoy the day. The special Dunkin’ kit includes Dunkin’ ready-to-drink iced coffee, K-Cup pods, packaged coffee, Post Cereals made with Dunkin’ coffee, Dunkin’ Extra Creamer Singles, tumblers, masks, stickers, temporary tattoos, tote bags, and other surprises.
The brand is also rolling out special, limited-run National Dunkin’ Day merchandise for Dunkin’ diehards and coffee lovers to show their pride. Featuring bold, original, animated graphics designed by creative partner Jones Knowles Ritchie, the fun, new apparel and accessories explore the funny and relatable ways fans interact with Dunkin’s beloved coffee, with sayings such as “My Blood Type is Dunkin’” and “I Only Need Dunkin’ On Days Ending in Y.”
All items will be available on ShopDunkin.com while supplies last.
*Limit one per order, per day. Excludes Nitro Cold Brew and Cold Brew. Espresso shots, flavours and dairy alternatives may be an additional charge. Excludes Gift Card purchases. Not available on delivery platforms or with guest checkout on the mobile app. Cannot be combined with other discount, coupon or reward.