Bühler continues interpack plans with virtual trade show

Though this year’s interpack event is postponed, Bühler is inviting customers to keep the dates from 11-15 May in their schedules, as the company creates a virtual trade show under the motto “Creating food sensations”.

Invitations have been sent to everyone who had planned to travel to Düsseldorf to join the Bühler’s virtual booth online, get inspired by new end-product compositions, meet Bühler experts and sales people in chat rooms, or enter technical presentations online.

“There are so many challenges and opportunities in the consumer foods market today that deserve new solutions,” said Germar Wacker, CEO of Bühler’s Consumer Foods business.

“We want to invite all our customers to explore these solutions in a completely new, virtual format which also allows for individual discussion.”

At interpack, Bühler planned to showcase its full range of processing solutions along the entire value chain. Under the motto “Creating food sensations”, the aim was to inspire customers with innovative end products and to present sustainable innovations that help reduce waste, water, and energy usage in the bakery, chocolate, confectionery and roasting industries.

At the same time, Bühler said it wanted to showcase new solutions for food safety, healthy ingredients, and higher efficiency. Since the last interpack three years ago, Bühler says it has put immense efforts and investments into innovation to meet the growing requirements of the market and of its customers, for example with significantly higher energy-efficient solutions and less waste.

Wacker said that though Bühler will be unable to showcase its latest innovations in person, “In every challenge is an opportunity. In a world of change, perhaps we will discover that virtual tradeshows offer efficient, impressive, and modern platforms to communicate and exchange about the developments and the state-of-the art solutions for a prosperous future of the consumer food markets.”

To view Bühler’s virtual events programme for 11-15 May, click here.

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