Dixie Foodservice introduces the sleeveless Insulair Hot Cup

GP PRO’s Dixie Foodservice is launching its new Insulair Hot Cup.

It claims to be the only heat-activated disposable beverage cup that uses an internal air pocket rather than an external sleeve to help keep beverages hot and hands cool.

“We are incredibly proud of the innovation and industry insight that went into designing the Dixie Ultra Insulair Hot Cup, and we are confident that it will quickly become the go-to cup for coffee-on-the-go,” said Alec Frisch, GP PRO vice president for Foodservice. “For operators, the Insulair Hot Cup can help them improve efficiency, reduce costs, and deliver a better, more branded customer experience. And for consumers, it will completely change how they enjoy their hot beverages on the go.”

The Insulair Hot Cup, available in 12, 16, and 20-ounce sizes, is a single-wall paper cup with an interior lining made of a low-density polyethylene film. When a hot liquid is poured into the cup, a thin heat-activated air pocket expands within the cup’s lining, replacing the need for an external sleeve. The air pocket adjusts to the temperature of the beverage, meaning the hotter the liquid, the greater the air pocket.

By eliminating the need for an external sleeve, the Insulair Hot Cup uses less material than other hot beverage cups. In comparison, a single-wall paper hot cup and sleeve has 35% more material and a multi-wall hot cup has 70% more material. In addition, operators will appreciate that the Insulair Hot Cup requires less storage and less labor because there is no external sleeve to store; it boasts a one-size-fits-all lid; a low stackable height; and it can be customized with visible graphics.

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