JAVA HOUSE Teams with Hudson News
Heartland Food Products Group is partnering with Hudson News Distributors to bring JAVA HOUSE Cold Brew coffee to Hudson’s retail partners in the Northeast United States.
“We have taken the time to craft the perfect cold brew coffee and we are excited to share JAVA HOUSE with as many consumers and retail partners as we can. With Hudson News Distributors on our team we can now be confident that retail locations in the critical Northeast market are fully stocked with JAVA HOUSE Cold Brew every week,” says Eddie Pellegrino, chief customer office, of Indianapolis, Indiana-based Heartland Food Products Group.
JAVA HOUSE Cold Brew remains committed to delivering authentic, small batch quality throughout its range of cold brew products, which includes knowing where the beans are sourced from and using only two ingredients: 100% air-roasted Arabica beans and water. This attention to detail translates to a smoother coffee with less acidity and bitterness.
“In many categories including beverages like JAVA HOUSE Cold Brew, major national and regional chains prefer direct store delivery because they don’t have the warehouse space nor the space on their trucks to accommodate the multitude of the beverages and snacks that are available,” says Tom Dowdy, chief revenue office of Hudson News Distributors, based in Parsippany, New Jersey.
Hudson News Distributors made its start (in 1926) and reputation by delivering books and magazines to retailers across the Northeast but as the migration of print publications going digital ramped up, the company considered other categories to add to its significant distribution network. The company decided that the beverages like JAVA HOUSE Cold Brew, snacks and other FMCG categories presented the largest opportunity to fill its excess distribution capacity.
“We have a huge infrastructure that has been built over many years that includes 14 warehouses, 400 delivery trucks, and 2,000 merchandisers that has additional capacity,” Dowdy says. “Our footprint of 15,000 retail stores includes all the major national and regional chains along with 2,400 independents.