Peet’s Coffee introduces “fog-inspired” Cold Brew beverages for summer

Peet’s Coffee 2017 summer beverage lineup is inspired by the cool, dreamy drift of San Francisco’s notorious fog. The new Cold Brew Fog, Cold Brew Fog Latte, and Mojito Black Tie represent the brand’s continual commitment to Coffee First.

“Peet’s Coffee is excited to roll out in its coffee bars a superior and smooth cold brew line that playfully nods to the elemental nature of San Francisco and reaffirms our position as ‘Destination Cold Brew,’” said Liz Berman, vice president, retail marketing, Peet’s Coffee. “We are proud that Cold Brew Fog, Cold Brew Fog Latte, and Mojito Black Tie offer a premium experience for any coffee lover, especially those seeking a light and refreshing way to escape the summer heat this season.”

 The following 2017 summer beverages, all handcrafted with the Peet’s proprietary East African Baridi Blend, are available across Peet’s coffee bars from 10 May to 30 August 2017:

  • Cold Brew Fog (USD $2.85 – $4.00): Our East African Baridi Blend whipped until velvety smooth with a hint of chicory to complement a creamy body.
  • Cold Brew Fog Latte (USD $3.20 – $4.35): A dressed up Fog with a touch of milk for a pearly frostiness.
  • Mojito Black Tie (USD $3.70 – $4.70): Baridi cold brew with a hint of minty mojito, layered atop sweetened condensed milk and finished with a float of half and half.

“Our cold brew summer lineup, with its simple, coffee forward ingredients, is at the heart of what Peet’s Coffee values most,” said Patrick Main, senior manager, R&D, Peet’s Coffee. “Our increasing commitment to ‘Coffee First’ is not only reflected in these beverages, but also means that our Javiva blended drinks now proudly—and permanently—feature cold brew for that bolder flavor our consumers have come to love.”

To celebrate summer, each Friday from 19 May 2017 to 25 August 2017 during the hours of 1:00PM to 3:00PM, Peet’s will offer a Buy One Get One Free on any beverage, any size, at participating locations in the US. To launch the Summer Friday Promo, Peet’s is hosting a “Cold Brew Kickoff” on 12 May 2017 from 1:00 to 3:00PM where coffee bar guests can enjoy a complimentary beverage, also at participating locations in the US.

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