Dutch Bros shared the love on Valentine’s Day
Every Valentine’s Day is Dutch Luv Day, all Dutch Bros locations partner with their communities to show love to local community members in need of food. This year, Dutch Bros raised USD $251,671 to support local organizations as they continue to provide healthy and nutritious food for those in need.
“We are so lucky to have amazing customers who support us when we ask,” said Travis Boersma, co-founder, Dutch Bros, Grants Pass, Oregon. “When we are able to come together to support our communities it’s inspiring how much we can accomplish.”
On Valentine’s Day – 14 February – all Dutch Bros locations throughout the seven states in which the company operates donated USD $1 from every drink sold to local food organizations. These local organizations provide meals, food programs and assistance to local men, women and children who are in need of support. They provide support to community members in various ways, with a core mission at heart: to end hunger, as we know it.
Dutch Bros moved away from donating canned food on Dutch Luv Day to donating USD $1 from every drink sold two years ago. On average, $1 enables local organizations to purchase a plethora of healthy and nutritious food to local community members. This monetary donation not only saves them time from sorting through food that may be expired, or not up-to proper food standards, but also provides more meals for the community.
Last Dutch Bros donated USD $234,030, equaling over 1.6 million pounds of food, or over 1.3 million meals to local organization. This year, with the help of its community, they increased its donation by USD $17,641 for a total of $251,671. This donation will allow local organizations to purchase up to 1.76 million pounds of food.
“The fact that there are so many in our communities that are working and stretching to make ends meet,” continued Travis. “If we can help them access nutritious food that makes all of us at Dutch Bros smile.”