Mars Drinks targets smaller workplaces with new Aroma brewer

Mars Drinks – a workplace-oriented division of Mars, Inc. – is introducing the Mars Drinks Aroma, a compact single-serve brewer for small workspaces that is also more sustainable than previous models.

The Mars Drinks Aroma – available beginning this spring from Amazon.com, office supply retailers and distributor partners – was designed to bring the coffee shop experience to the workplace. With the Mars Drinks Aroma, workplaces can provide their employees with more than 100 café-style drink options: from coffees and cappuccinos to hot chocolates and soups.

Brew time for both coffees and teas with the Mars Drinks Aroma is under 60 seconds, and the proprietary brewing method paired with the flexible Freshpack ensures no flavor cross-contamination from drink to drink. The Mars Drinks Aroma produces 10 – 8-oz drinks between refills compared to 6 – 8-oz drinks currently on the market.

“The Aroma has been designed to incorporate the flexibility and functionality smaller workplaces demand as well as the sustainable solutions that our customers desire,” said Xavier Unkovic, global president, Mars Drinks, Philadelphia, Pennsylvania.

The brewer utilises Mars Drinks’ Freshpacks, which are designed to keep the coffees, teas and specialty drinks inside fresh and delicious. The new Freshpack is now a more responsibly made single-serve package generating a 31 percent carbon footprint reduction compared with the previous Freshpack. Announced earlier this year, the new Freshpack was improved based on findings from an independent Life Cycle Assessment that analyzed the impact of the packaging across all stages of production – from raw material extraction through distribution.

“This new offering represents another component of our ongoing effort to become the world’s most sustainable provider of workplace beverages,” Unkovic said.

The new Freshpack is just one part of Mars Drinks’ 2016 – 2020 Sustainability Strategy. With a focus on sustainable agriculture, operations and solutions, the company is always looking for products and processes that make a positive impact on the workplace while making as little an impact on the environment as possible.

The Mars Drinks Aroma announcement follows the November introduction of three premium Starbucks coffees for Mars Drinks brewers, including the smooth and balanced Pike Place Roast, Caffè Verona with its dark cocoa texture and sweetness, and the mellow and flavourful Veranda Blend.

“As a company that is both 100 percent dedicated to the workplace and committed to sustainability, making the Starbucks coffees available in our new packaging is a wonderful way to start the new year,” said Bobby Chacko, regional president and general manager, Mars Drinks North America. “The addition of Starbucks to the Mars Drinks portfolio continues our commitment to deliver taste and choice through a broad variety of both licensed and owned brands.” The new Starbucks drinks are available across Mars Drinks brewers, including the newly launched Mars Drinks Aroma.

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